A study revealed that TikTok is the only social network where ads with sound generate significant lifts in purchase intent and brand favorability.
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TikTok is a fast-growing platform for many reasons, and one of them is how it’s redefining the way people use audio on social networks. Creators can choose from several sounds to complement creatives, making it easier to create and share content.
That feature has been the prime strategic growth tool that has propelled TikTok to become one of the most popular social networks worldwide — and it’s available to businesses. Practically any organization that takes the time necessary to effectively understand and use TikTok audio will increase its growth potential.
Understanding audio on TikTok
TikTok puts audio at the forefront rather than treating it as an afterthought. Audio is the trigger point — most creators seek sounds on TikTok first, then make content fit. That’s because TikTok users can use sound to discover content. As a result, the right sound can significantly improve discoverability, but that’s not all.
According to research by TikTok, 73% of users pay attention to ads with audio, and 88% say sound is an essential part of the TikTok experience. The study also revealed that TikTok is the only social network where ads with sound generate significant lifts in purchase intent and brand favorability.
TikTok sounds are critical if you want your ads to perform. They will undoubtedly help push your brand message to the target audience.
Related: TikTok Is Already the Most Downloaded App in the World, According to Nikkei
Avoiding copyright infringements
Copyright laws generally protect music, so before someone uses a sound, the creators must provide permission. Using sounds that your brand has no permission to use can lead to costly lawsuits. Plus, if you upload too many protected audio or other material, TikTok can shut down your account.
To stay out of trouble, you’ll need to stick with TikTok’s music library. Everything in the library is royalty-free and usable for commercial purposes. However, the foolproof way to avoid potential copyright infringement is to use original sounds.
Enter sonic branding
Companies are not limited to whatever TikTok has in its music library — brands and creators can create and upload original audio, which is an excellent opportunity to explore sonic branding. That refers to the sounds associated with a brand.
Sounds can convey a brand’s personality, tone and identity, much like colors, logo, fonts, etc. Here are some examples:
The default ringtone on the iPhone and Android smartphones.
The Intel Inside jingle.
The Xbox 360 and PlayStation system startup sounds.
The McDonald jingle (“Parapapapa, I’m lovin’ it”).
The default startup music in Windows 10.
Organizations that have established sonic branding will always use similar sounding tracks throughout all marketing campaigns. Establishing and using original sounds consistently throughout your TikTok campaigns can help consumers remember your brand.
Tips for creating effective TikTok ads
The things that make TikTok user-generated videos great also make TikTok ads effective — your business will benefit from any video that’s entertaining and relatable and has viral potential.
Here are some excellent tips:
Choose trending audio. If you haven’t established sonic branding, consider using trending music. That should help your ad get discovered. For example, on TikTok, curious users and other creators will often tap the music icon to find other videos that use the same sound.
Use hashtags. Without hashtags, it’s going to be tough getting your ad in front of the right audience. TikTok’s algorithm does an excellent job at predicting the kind of content users will love, and it uses hashtags as part of the process.
Participate in viral activities. You can tastefully participate in viral activities, such as dance challenges to increase discoverability. For example, Dr. Phil participated in the #dreamschallenge.
Consider doing tutorials. Creating tutorials is a great way to interact on TikTok. For example, a movie producer can develop tutorials that teach people to make certain illusions or effects. Just keep in mind that TikTok has a limit of three minutes for videos. Therefore, your copy should be brief and concise.
Collaborations. Consider collaborating with other creators. It’s a great way to tap into the audience of other TikTokers and gain some exposure.
Related:Add Captions to Your TikTok and Instagram Videos and Gain More Reach
We’ve been discussing audio a lot, but visual is just as crucial. So ensure you’re posting high-quality videos that can make your brand shine and stand out from competitors. Potential customers should hear and see you for the best results with your TikTok ads. Have fun.
We get it. With data breaches happening all the time, it’s important to have a strong WiFi password. But when your friend comes over to watch The Bachelor and needs the WiFi so they can tweet about it, sharing a password that looks like your cat walked on your keyboard is the definition of tedious. Thanks to the developers at Apple, there is now a feature that helps you easily share your WiFi password from your iPhone.
If you’re not sure how to share your WiFi password from your iPhone, have no fear. We’re here to help.
First things first: Make sure that both the device that’s sharing the WiFi password and the device receiving the WiFi password are up to date with the latest iOS versions. Otherwise, sharing your WiFi password via iPhone won’t work. Apple added the convenient feature to the iOS 11 update, so sharing your WiFi password via iPhone is only possible with devices that have iOS 11 or higher. Remember: As a practice, it’s good to always keep your devices up-to-date with software updates for security reasons.
If your iPhone has iOS 11 or higher, you’re on your way to simpler WiFi password sharing. Skip this next section and scroll straight down to “How to share your WiFi password via iPhone.” If your phone isn’t on the latest update we’ll walk you that first.
How to update to the latest iOS or MacOS
Before you update your iOS on an iPhone, iPad, or iPod touch, make sure your device is backed up to ensure you don’t lose any valuable info. Next, plug in your device and connect to a WiFi network. Go to Settings, then scroll down to General. If a new iOS update is available, there will be a little red dot next to the Software Update button.
Update that software baby! Credit: apple
Tap Software Update, which will lead you to an option that says Download and Install. When you tap this button, you may be asked to enter your device’s passcode. Following that, the iOS update will automatically begin installing.
If you need to update your MacOS on your laptop or desktop, again, make sure all your data is backed up. Since updating your OS takes some time and processing power, connect to a reliable WiFi source and make sure your computer is plugged in so the update doesn’t drain your battery. Once your device is connected to WiFi and plugged in, open System Preferences from the Apple menu, which can be found in the upper left corner of your screen. When the System Preferences window pops up, click Software Update. Any available upgrades will show up here.
If there is an available update, click the Upgrade Now button to begin installation. The download will automatically begin, and once it’s finished, the installer window will appear. Follow the instructions in the window to complete installation.
You’re almost there. Credit: apple
Once you’re done updating you’re ready to embark on the exciting journey that is sharing your WiFi password from your iPhone.
How to share your WiFi password from iPhone to iPhone
Before you get started, make sure that the WiFi and Bluetooth settings are enabled on both devices.
The key here is that the email address you use for your Apple ID is saved in the other person’s contacts, and vice versa. For example, if you are sharing your WiFi password with your friend and the email address you use as your Apple ID is [email protected] and theirs is [email protected], make sure that your email address is saved in their device’s contact info and their email address is saved in your device’s contact info. If you don’t remember the email address you use as your Apple ID, you can find it by signing into iCloud.com. (If you forgot your Apple ID password, here’s how to change it.)
Sharing your WiFi password is pretty simple from here. Keep both devices close together, within WiFi and Bluetooth range. First, connect the device that’s sharing the WiFi password. Then, open WiFi settings on the device that’s receiving the password. A window will pop up on the device that’s sharing the password asking if you want to share the password with the other device. Tap Share Password, and voila!
The moment of truth. Credit: apple
How to share WiFi password from iPhone to Mac
Now that you know how to share your password between iPhones, sharing your password to a Mac is a breeze.
First, just like sharing a password between iPhones, the Apple ID of each device must be saved in the other. To add a contact on a Mac, go to Finder then Applications and open Contacts. Click the plus sign, then click New Contact in the drop-down. From there, you can add all the info in the window that appears.
Make sure the Apple ID of the other device is saved as a contact. Credit: apple
Next, connect your iPhone to the WiFi network. Then, on the Mac that’s receiving the password, open your Network Preferences from the toolbar, or by opening System Preferences, followed by Network. Click on the WiFi network you want to connect to. This will prompt a pop-up window asking for the password.
At this point, a notification on the iPhone should appear asking if you want it to share your password with the Mac. Tap Share Password.
How to share WiFi password from iPhone to Android
Sharing your password with an Android takes a bit more effort since there is no native compatibility, but it’s easy to do habitually once you get through the complicated setup. It’s also kind of a nifty trick, and if desired you can also use it from iPhone to iPhone instead of the method described above.
First, you have to create a QR code. This can be done by installing any QR code generator found on the app store such as Qrafter.
Once in the app, find the option for making a WiFi code. Next, enter your WiFi password and SSID (network name.) Depending on which app you’re using, you might also need to add the type of encryption your WiFi uses, which can be found on your WiFi router. The options are typically WEP, WPA/WPA2, or none.
Add SSID and password to generate a QR code
Tap create to generate your QR code
Once you’ve added all of your WiFi information, create the QR code and let it work its magic. To share your password, open the camera on the Android phone and position it over the QR code. A notification about the WiFi network will open. Tap the message to connect.
Have the Android hover over the QR code (under the black box)
A pop-up will appear inviting the Android to connect
It’s pretty easy to share WiFi info these days, so you might want to check who’s lurking on your WiFi network and reassess who has access every once in a while. Otherwise, congrats on learning another phone hack that will hopefully help make your life a tiny bit easier.
This story was originally published in January 2021 and updated in August 2021.
3D pens are like hot glue guns but better. You can create anything out of plastic with accurate details and without much effort.
In the first video, I show you how to make your own plastic long eyelashes you can wear at parties in order to give yourself a fun bold look.
You can use a 3D pen to fix a dent in the wall and then paint it the color of the wall afterward to conceal it entirely.
Another great hack is to use a 3D pen to organize your office wires. You simply add a blob of plastic on the side of your desk and then you attach your wires to it and cover it up with some more plastic to keep it in place.
You can also use a 2D pen to make a sleeve/cup holder for your coffee cup.
Watch until the end to discover my hot glue hacks that are very useful.
0:29 – Amazing tricks using hot glue
1:13 – 3D pen hacks
2:41 – DIY 3D pen sunglasses
3:50 – DIY keyring using hot glue
5:38 – Adorable DIY earrings
7:49 – DIY seashell earrings
10:24 – DIY soap bar holder
This video is made for entertainment purposes. We do not make any warranties about the completeness, safety and reliability. Any action you take upon the information on this video is strictly at your own risk, and we will not be liable for any damages or losses. It is the viewer’s responsibility to use judgment, care and precautions if one plans to replicate.
The following video might feature activity performed by our actors within controlled environment- please use judgment, care, and precaution if you plan to replicate.
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My name is Eric and I travel with my cat, “Jax” in a 2012 Coachmen Mirada 32BH Class A Motorhome on a Ford Super Duty truck chassis. (V10 Triton) We travel about 35 miles a day chasing 70 degrees year-round since 2010. I travel with a 2009 Honda CMX 250 on the back of my RV on a Titan Ramp 600lb carrier. Bike goes 78mph and gets 70mpg. Here is my gear & some popular questions answered:
Gear: (UPDATED 2019)*
*Video: Panasonic Lumix G95
*Main Vlog Lens: 12-60mm Kit lens (100% manual focus)
*Stabilizer: Zhiyun Crane 2 (For B-Roll)
*Audio: (On Camera) Rode VideoMic Pro+ With Rycote VMP+ Deadcat
*GoPro 7 Black for water/action shots & Timewarps, Timelapses, & Starlapses
*GoPro Hero 6 Silver with Purple Panda Lavalier Lapel mic for Driving Narration
*GoPro Hero 4 Black for driving shots out the front window.
Time Lapses: 2 second intervals. Sped up 1200x, cropped 4K down to 1080 for panning
Night Lapses: Manual settings: 800 ISO, 30 second Shutter, 3000K WB, Protune On
Slow Motion: Shot 1080p 240fps. Reduced to 8% in Post Production
Additional Audio: Sony ICD-PX333
Editing Laptop: 2019 16” MacBook Pro 2.4GHz 8-Core i9 ~ 64GB Ram ~ 2TB SSD
Editing Software: Adobe Premiere Pro CC
Editing Encoder: Adobe Encoder – Presets: MP4 VBR H.264 16mbps
Aerial Drone Shots: DJI Mavic Air Shot in 2.7K Downscaled to 1080p
RV MPG: 7-8mpg depending on generator use.
Solar: 1280 Watts (320×4) Rec N-Peak Monocrystalline 120 cell panels on roof.
Charge Controller: Victron MPPT 150/85-TR
Inverter/Charger: Victron 3000 watt MultiPlus
Batteries: Battle Born Lithium 100ah x 5 = 500 amp hours.
Mobile Wifi: AT&T Unlimited Business Plan & Verizon Unlimited Cell Personal Line
Music: www.youtube.com/audiolibrary & www.epdiemicsound.com
Jax is a MaineCoon/Ragdoll Tabby mix. Born April 21st 2010.
Tennessee Hayride by Audionautix is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/)
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