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The Marketing Challenges of Finding New Franchises

Many young brands make the mistake of taking the approach that more is better.

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4 min read

Opinions expressed by Entrepreneur contributors are their own.

The following is an excerpt from Franchise Bible: How to Buy a Franchise or Franchise Your Own Business, Ninth Edition, which will be released April 20 through Entrepreneur Press. Pre-order now via Amazon | Barnes & Noble | IndieBound | Bookshop.

Anyone familiar with the franchise industry knows that one of the most coveted acquisitions for a brand is a new franchisee. Paramount to the success and growth of a brand, franchisees represent the foundation, adding breadth and depth to the influence and reach of the brand itself.

Often referred to as the “Golden Goose,” franchisors are in constant search of the next best franchisee candidate. Good franchisors will take steps to ensure that the new franchisee is a good fit for the brand. It is important to both the franchisee and to the brand that there is a good match. Finding these candidates, however, is often easier said than done. And many young brands make the mistake of taking the approach that “more is better” and focus on the “sale” instead of the “fit,” and they often find themselves with disenchanted franchisees who no longer want to be a part of the brand any more than the franchisor wants them to be a franchisee.

Related: The Franchisor’s 10 Commandments

In short, a good franchisor will not only establish clear guidelines on the ideal candidate for their brand, but they will also control as much of the recruiting process as possible. There are two primary ways to recruit candidates for your brand:

1. Marketing and lead-generation firms. There are firms that are experienced in helping generate candidates for your brand. Like with any others method you choose, not all will be created equal. A good marketing firm should be experienced with finding candidates, should work collaboratively with your brand and your management personnel and should offer you some semblance of control over the process. Like with any marketing strategy, this should also be data-centric, have discipline and flexibility and represent your brand properly in the marketplace. Most marketing firms will operate on a subscription basis. This has mitigated risks. If they can produce good, quality candidates, it’s likely to cost you less in the long run, in comparison with the consultant commissions. However, the subscription approach usually implies you are paying as you go for marketing efforts, and depending on your sales cycle, it may take some time to recover your investment.

2. In-house systems. In the early stages of a franchisor’s development, there is probably no one more qualified to help a candidate understand the value of investing in the brand than the founder. After all, it is the passion for the product or service that the franchisee is investing in anyway. However, founders are usually busy running their business and managing the locations in some day-to-day capacity.

So, for an in-house system to work properly, the franchisor is going to need internal talent who can represent the brand with the same passion as the founder. What’s more, they will need to have both client services and sales-business acumen, and the franchisor will have to provide them with tools to properly seek out and engage candidates. These systems will likely include email efforts, calling, social media efforts like LinkedIn, mailing efforts and the like. The executives will be responsible for helping develop the system as well as keeping up with the candidates in their various stages of development. Regardless of the methods you choose, begin with the “fit” first. Making sure that your candidates are a good match for your culture and your brand is critical to the long-term success of your franchisees and, ultimately, your brand.

Related: The 10 Commandments of Franchise Ownership

Happy franchisees who are financially healthy will serve as good validators and will make your brand more valuable. In contrast, unhappy franchisees — or franchisees who are not financially successful — can cause long-term problems, or  worse yet, end up a failed owner. That isn’t good for the owner, and it’s a permanent detriment to the brand as it needs to be disclosed on your FDD. Find your match, and everyone wins.

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26 Awesomely Clever Kitchen Hacks



Watch our video and find cool kitchen lifehacks that will ease your everyday life! You will learn how to make homemade jam, cheese sandwich, how to decorate food like a chef.
Check out more life-changing kitchen hacks:
– Freeze apple to make juice easily and spending less time
– Cook fat-free bacon using aluminum foil. Cover the baking tray with aluminum foil
– Do you love fries as we do? Check out a quick way to cut potatoes and cook French fries – use apple core slicer to make perfect homemade fries!
– Watch our video and find out how to take a cheap syringe and turn it into a super useful kitchen tool
– Prepare homemade jam from strawberries in 5 minutes
– Check out beautiful ways to decorate dishes and desserts
– You will find different ideas on how to reuse and repurpose plastic bottles: make cookie cutters, separate egg whites or yolks using cola plastic bottle, use a plastic bottle to decorate the cake
– Try to make a real kebab machine! Take a small plastic bottle, a soda can, and an elbow-shaped piece of PVC pipe and skewers to make perfect kebabs. Cut off the top of the plastic bottle. Make a hole in the center of the pipe and connect the pipe to the bottle. This cool project is inexpensive and won’t take much effort.
– Find different ways to cook pastry desserts and delicious snacks. You will find a lot of awesome pastry ideas that require minimum effort. Watch our tutorials and find numerous ways to fold the dough and different stuffing ideas.
Don’t forget to hit the like button and subscribe to our channel for more videos like this!

01:05 Use chopsticks to open a Coke can
03:07 Homemade jam
07:54 Low-fat bacon
11:23 DIY Kebab machine
12:51 Cheap cookie cutters
14:54 Cookie cutters

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Kidrobot X Playboy Miss November 1979 Figure - No Hype Ep 121

Kidrobot x Playboy Miss November 1979 Figure – No Hype Ep 121

#kidrobot #playboy #moniquestpierre
Kid robot and Playboy collaborated to create and release one of the dopest display pieces ever created by a legendary toymaker. KidRobot paid Homage to Hugh Hefner and his legendary magazine by recreating one of their classic Playboy spreads using Miss November 1978 as the model for this toy makes sense now that I’ve actually seen the magazine. Definitely more artsy than I would ever have expected playboy to be and translates the Monique St. Pierre cover in to the perfect timeless kidrobot toy.

Follow Lex on IG @ LexOneGTPS
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PetSafe Healthy Pet Simply Feed Review: Simple but pricey

Lead Img Petsafe Healthy Pet Simply Automatic Feeder

You’d think feeding your pet would be simple enough. But actually, mealtime is deceptively complex, and doing it right is an important part to being a good pet parent.

The PetSafe Healthy Pet Simply Feed Programmable Dog & Cat Feeder promises to remove the guesswork and remembering parts of mealtime — even better for forgetful pet owners with ADHD like myself. A favorite on most automatic feeder shopping guides, the Healthy Pet Simply Feed does what it says. As the title implies, it spits out pre-portioned pet food at the programmed time, with a mind-numbingly fool-proof simplicity that Luddites will prefer over more high-tech options. 

But its laser-focused commitment to utilitarianism makes the Healthy Pet Simply feed one of the ugliest things currently taking up precious space in my apartment. And after a couple of weeks of using it for my two cats’ dry food, all three of us were far too underwhelmed to be convinced that its $100 price is justified (OK, the cats don’t know about money, but they were underwhelmed). 

Dependable • Simple set up • Utility with no fuss • Regimented portions and feeding schedule • Slow mode for fast eaters

Not compatible with wet food • Batteries not included • Cat preset not optimized for grazing • Not smart yet not always easy • Too pricey • Bad for multi-pet households

Despite its popularity, it lacks the features and widespread use to justify its price point.

Getting set up with the PetSafe Healthy Pet Simply Feed automatic feeder

Powered by D-cell batteries (not included, so add about another $15 to the price), it’s like the automatic feeder equivalent of early digital alarm clocks, if it was priced the same as a smartwatch. For about $50 more, you could get a far more high-tech, exciting, customizable feeder with Wi-Fi-enabled features. 

Call me a digital native, but I found myself wishing for app integration, anxious over whether I could really trust this low-tech Petsafe favorite to follow the feeding times I set up using its analog button codes. At least with a smarter automatic pet feeder I could check-in or be notified if, while away on vacation, something went wrong and my cats were left to starve.

But from what I can tell, it will, indeed, dependably feed your pet when you tell it to. Using it for when you’re at work or leave your cats behind for a weekend trip (or whatever) is probably this feeder’s best use case. Even then, though, most vets strongly advise against only feeding your cats dry food, since they’re notoriously bad at hydrating and wet food is often their best source for water. So if you’re a wet food kinda cat owner, the Healthy Pet Simply Feed doesn’t solve even the basic problem of forgetting feeding times.

Programming the PetSafe feeder isn’t the easiest

While the feeder isn’t smart, learning its programming language isn’t always easy either. You’ll need to remember the less-than-intuitive button shortcuts for not only setting up meal portion and frequency, but also to activate other featured modes, like slow feed (for animals with zero self-control) or immediate feed. 

It isn’t rocket science, but if the ideal customer is a Luddite from an older generation who just needs something to make owning a pet easier without digital fuss, this can definitely still be a barrier.

One of the best features of the Healthy Pet Simply Feed, though, is the automatic portion setter, with options for recommended dog and cat meal sizes twice a day. It’s really easy for pet owners to overestimate how much their pet needs to eat, which is one of the worst things you can do for their health. The auto feeder does add some restraint to feed time, whether it’s you or your four-legged friend who needs the help.

Despite being less than impressed, I will admit that it was cute to see all my pets come running at once after the food dropping into the metal bowl sounded like a dinner bell. While the cats approached the robot with cautious mistrust, the dog made sure I knew he was more than eager to take one for the team and dive into that sweet, sweet forbidden kibble. 

Unlike similarly priced smart feeders (like that only lets the designated pet access their individual food now;), this one does nothing to help with the struggles of feeding a multi-pet household. Because at least twice a day, our new kitten is a total food hog, while our older cat is too polite to fight for her portion, and our dog is always scheming for opportunities to throw everything into more chaos. 

After their initially disinterested reactions to the automatic feeder (taking the opportunity to eat their wet food instead), I worried the cats would be too skittish to accept this foreign tech telling them when they can or cannot eat. After sniffing around it gingerly, they turned tail. But despite me never being to witness them using it, there was sure enough less and less food in the bowl as the day went on (and it wasn’t because of the dog). 

As grazing animals, cats prefer to eat small amounts throughout the day. So while the preset cat schedule recommends 1/4 cup twice a day, I had to painstakingly program their more natural feeding habits into the thing, which was annoying.

Automatic feeders are helpful, but not a substitute for bonding

I didn’t test the feeder on my pup, though it does seem much better suited for canine mealtimes. Yet knowing what I know about dog training and relationship-building, person-to-dog interactions during daily feeding rituals is often very vital. So honestly, I can’t say I recommend anyone letting a robot do that job for you, unless absolutely necessary.

Mealtimes with your dog aren’t just a chore — it’s an opportunity for them to associate good things with you.

When it comes to new pup-owners, foster parents, or dogs with behavioral struggles (fear, lack of trust, anxiety, dominance, etc) especially, I would advise against auto-feeders. Mealtimes with your dog aren’t just a chore — it’s an opportunity for them to associate good things with you. They learn who takes care of them, who controls resources in the pack (or household), and (with the right training regimen/command) who they must listen to in order to get said valuable resource.

To be clear, I’m by no means a professional. But after years of being a foster mom to many different dogs and a pup parent to a very fearful, anxious pittie with a history of abuse, I’ve picked up on some of the most common advice trainers give. 

Pretty much across the board, training regimens tend to utilize mealtime for one reason or another. Whether it’s hand-feeding to speed up the bonding process with a distrustful or reserved pup, or training them to listen to you when they’re excited, or fostering respect in you as their pack leader — letting a low-tech robot take over feeding entirely sounds like a huge missed opportunity.

Add to cart?

There are some conveniences and pros that the Healthy Pet Simply Feed brings. But it can also create as many headaches as it purports to solve. As the reigning champion on many best-of lists, it certainly does do its job with straightforward dependency. But I’m unsure if it does that job any better than that’s about half the price.

Sure, this feeder is “simple.” But when it comes to most pets, feeding is never quite as simple as one might hope.

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Why The Internet Is Freaking Out About Britney Spears Now, YT "Prank Robbery" Goes Wrong, Bitcoin, &

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00:00 – Wallen Takes No Hit From N Word Controversy
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“Framing Britney Spears” Flips Pop Star’s Narrative:

Tesla Buys $1.5 Billion in Bitcoin:

Utah School Rescinds Option for Parents to Opt Students Out of Black History Month:

Myanmar Rocked by Three Days of Protests Against Military Regime

Democrats Unveil Child Benefit Plan as Part of Stimulus Package:

Janet Yellen Says American’s Earning $60K Should Get Stimulus Checks:

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Austin McBroom Launches “How I Became a Millionaire” Program for $50/Month

Internet Users Defend Woman With Gorilla Glue in Her Hair From Bullies:
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Stockx Recap1

Hear how StockX brought the sneaker scene to Detroit – TechCrunch

At TechCrunch’s Detroit City Spotlight this week, I sat down with Rae Witte, the journalist behind the StockX EC-1.

TechCrunch’s EC-1 push allows individual authors to go deep on a particular company. And as StockX has been headquartered in Detroit since its inception, we took the chance to dig into our reporting in front of our friends from Motor City.

Witte has been covering the now-unicorn, and the larger sneaker beat, for a half decade. That experience helped enrich her reporting arc, giving her more insight into the company’s business model, founding story and recent growth.

StockX is a behemoth today, having recently been valued at $3.8 billion in a round that was announced this month.

But even before the company added another billion dollars to its valuation, TechCrunch was impressed at its business progress.

Back when the company was worth a mere $2.8 billion, we called its then-current round of capital “pre-IPO money.”

And, of course, we asked Witte at the end of the conversation when we should expect to see not just an EC-1 from StockX, but an S-1 as well. Soon, we reckon.

Hit play above to enjoy a behind-the-scenes chat about the company. For more, here’s the EC-1 itself, which Witte absolutely crushed.

Detroit Footer Banner 1


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Jai Jai Shivshankar Song | WAR | Hrithik Roshan, Tiger Shroff, Benny Dayal, Vishal & Shekhar, Kumaar

Hrithik Roshan and Tiger Shroff are bringing all shades of celebration to the floor! Team Hrithik & Team Tiger Join in the fun!
► Subscribe Now: https://goo.gl/xs3mrY 🔔 Stay updated!
#YRFnewreleases – https://www.youtube.com/playlist?list=PLCB05E03DA939D484

🎧 Song Credits:
Song: Jai Jai Shivshankar
Singers: Vishal Dadlani, Benny Dayal
Music: Vishal and Shekhar
Lyrics: Kumaar
Recording Studio: YRF Studios [Shantanu Hudilkar, Vijay Dayal, Chinmay Mestry, Abhishek Khandelwal, Manasi Tare]
Mixed By: Vijay Dayal [YRF Studios]
Mastered By: Donal Whelan [Mastering World, Wales – UK]
Produced by: Abhijit Nalani

Additional Music Credits:
Doitara Played by: Vishal Dadlani
Live Rhythms and Percussions Arranged & Conducted by: Dipesh Varma
Percussions Performed by: Dipesh Varma, Keyur Barve, Omkar Salunkhe, Shikhar Naad Qureshi, Satyajit Jamsandekar
Chorus: Umesh Joshi, Vijay Dhuri, Swapnil Godbole, Janardan Dhatrak, Varun Likhate, Yash Kulkarni, Pragati Joshi, Aditi Prabhudesai

Choreography: Bosco – Caesar

🎧 Song Lyrics:
Toh Aaj Yaar
Ghar Pe Yeh Bol Do
Aayenge Der Se
Fikrein Sab Chhod Do

Aaj Haqq Se
Apne Hisaab Mein
Hum Jo Karne Chale
Galti Woh Jod Lo

Toh Aaj Yaar
Kuch Lamhon Ke Liye
Bigdi Raahon Pe Tum
Pairon Ko Mod Do

Aaj Haqq Se
Duniya Ko Bhool Ke
Jitne Hain Kaayde
Woh Saare Tod Do

Ho Khulle Ground Mein Aake
Ooncha Sound Bajaa Ke
Red Wala Colour Laga Ke
Naachenge Hero Bankar

Oh Jai Jai Shivshankar
Aaj Mood Hai Bhayankar
Rang Udne Do
Rang Udne Do

Hum Aaye Ban Thankar
Ke Mood Hai Bhayankar
Rang Udne Do
Rang Udne Do

Oh Jai Jai Shivshankar
Aaj Mood Hai Bhayankar
Rang Udne Do
Rang Udne Do

Oh Jai Jai Shivshankar
Aaj Mood Hai Bhayankar

Oh Jai Jai Shivshankar
Aaj Mood Hai Bhayankar

Jai Jai Shiv
Jai Jai Shiv
Jai Jai Shiv
Jai Jai Shiv
Jai Jai Shiv
Jai Jai Shiv
Jai Jai Shiv
Jai Jai Shiv

Oh Jai Jai Shivshankar
Aaj Mood Hai Bhayankar
Rang Udne Do
Rang Udne Do

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🎬 Movie Credits:
Starring: Hrithik Roshan, Tiger Shroff, Vaani Kapoor
Director: Siddharth Anand
Producer: Aditya Chopra
Music: Vishal and Shekhar
Lyrics: Kumaar
Director of Photography: Benjamin Jasper
Release Date: 2 October 2019

Watch all videos from the film ‘War’: https://www.youtube.com/playlist?list=PLcVfz1-_0rj-4Ipr8fQDq6_LnAZWpUX-J

India’s top agent Kabir (Hrithik Roshan) leads the Elite Shadow Unit of R&AW, a compact group of the crème de la crème of the armed forces who are personally trained by him and work with him on various high-risk missions across the world. Among Kabir and Colonel Luthra’s key targets are an international arms baron Rizwan Ilyasi who has been key in various acts of terrorism against the country.

Khalid (Tiger Shroff) has fought his way up the ranks of the Indian armed forces. His greatest challenge and battle has been to fight against the sins of his father, once a decorated soldier working with Kabir who had turned a traitor. His ambition has been to join Kabir’s team to remove any stains on their family name. Kabir is not keen due to their past history, but Colonel Luthra requests him to, and gradually Kabir is also impressed by Khalid’s intense dedication and grit. Khalid becomes Kabir’s greatest soldier ever, flirting with death repeatedly in mission after mission as they go after the country’s enemies, including a mission against Rizwan Ilyasi that nearly kills Khalid.

But Khalid’s greatest mission, his toughest yet, is still to come. When his own mentor Kabir turns rogue and starts to go after top officials and scientists and officers in the Indian establishment, targeting and executing them viciously across the world.

Colonel Luthra is unsure if Khalid has it in him to go after Kabir. Is he clever enough to hunt the man who trained him, and even if he does get him, does he have it in him to put a bullet in his hero’s head? Luthra advises Khalid against the mission but he insists – he is the best protégé and the only one who can track the mentor. And only Kabir can answer the crucial question – why did he turn rogue?

A vicious cat and mouse game ensues as protégé goes after mentor in a war that spills across the globe. As the chase unravels both Kabir and Khalid begin to finally realize, what desperate stakes really drive them in this terrifying war.

#YRFnewreleases #WAR #YRF #होली2020 #JaiJaiShivshankar #VaaniKapoor​ ​​​#SiddharthAnand #VishalDadlani​ ​#ShekharRavjiani​ #BennyDayal #Kumaar ​#HrithikVsTiger #TeamHrithik

© Yash Raj Films Pvt. Ltd.


24 Magical Food Tricks You Have To Try



Turn boring cooking routine into a magic show with these awesome hacks!

Find out how to peel and cut fruits and vegetables in the quickest way possible and how to prepare food for the cooking correctly! : )
I’ll show you how to deal with flat champagne, egg cracks, make banana chocolate.

You’re gonna love these decoration ideas! With these tricks you can turn any meal to a culinary masterpiece! And make any occasion in your house ten times brighter and cooler! Here we go!

I’ll demonstrate you how to make best desserts ever: Chess cake, Nutella banana, pears with honey, croissants, blueberry pancakes and more!

I’ll also share with you top secret chef’s tips on how to check meat doneness with your fingers and a palm of your hand! And find out whether a steak is raw, rare, medium rare, medium or well-done! Enjoy the fruits of your culinary labor!


0:50 Uncoloring trick
2:25 Chocolate Cola
6:02 Ice cream sandwich
8:37 Fast and furios. How to peel vegetables off

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The following video might feature activity performed by our actors within controlled environment- please use judgment, care, and precaution if you plan to replicate.


Derek Thomson Unsplash

Why God Requires Fathers to Birth Nations — Charisma Magazine

Derek Thomson Unsplash
(Unsplash/ Derek Thomson)

When I became a grandfather at 60, God my Father began to speak to me in a different way. My communication with Him changed. Formerly, I prayed mostly to Jesus (and still do). However, a transition began, and I began to talk to God my Father as Dad. As my perspective slowly changed, He began to share with me His Heart. Incrementally, I began to receive His Father’s heart. I began to understand what the Scripture meant when it stated the children of Israel knew God’s acts, but Moses knew His Ways (Ps. 103:7). I began to understand what was in His heart toward me, my family and all His children.

God the Father loves America. He wants America to reach the destiny the Founding Fathers prophesied over it. America was dedicated to God from its very beginning. The words that were spoken over it were planted in our soil, and God will accomplish His purposes in our nation. In preparation for America to accomplish her destiny, God gave us fathers. He gave wisdom to our Founding Fathers to establish the very idea America is based upon: the principle of individual rights, which are inalienable coming from God and not from the government.

Pursuant to God’s purposes for America, He gave us three presidents who had His Father’s heart. These presidents are George Washington, the father at the birth of our nation; Abraham Lincoln, the father during the transition through the Civil War; and Donald J. Trump, the father during the rebirth of America. Every birth requires a father.

My Father showed me (as I previously prophesied) that Donald Trump was like Jacob. Afterward, He showed me just like America has three presidents who are fathers to us, the nation of Israel had three fathers as well. Do you know who they were? The fathers of faith, of course! Abraham, Isaac and Jacob! When God changed Abram’s name to Abraham, He made a covenant with him to be the Father of many nations. The common thread of all these men who were anointed to be fathers was they each had a Father’s heart.

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Every good father has the desire to provide, protect and pass on knowledge to the next generation. Can you see these motivations in Trump in his quest to Make America Great Again? The desire to provide is embedded in making our economy great. The desire to protect is demonstrated in building the wall. The desire to pass on knowledge is embedded in giving the power to govern back to the people. No wonder those in power want him removed at all costs. It’s not Trump they are going after; it’s us. He is only standing in the way like any good father would do, no matter what the cost. This is what Trump has been anointed to do for us. No worries, America; he is coming back. God shall save us. Torch1

Read articles like this one and other Spirit-led content in our new platform, CHARISMA PLUS.

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Great Resources to help you excel in 2019! #1 John Eckhardt’s “Prayers That…” 6-Book Bundle. Prayer helps you overcome anything life throws at you. Get a FREE Bonus with this bundle. #2 Learn to walk in the fullness of your purpose and destiny by living each day with Holy Spirit. Buy a set of Life in the Spirit, get a second set FREE.

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