1630098639 Burger Joystick Portada

Burger King transforms a hamburger into a video game controller

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On the occasion of Gamer’s Day, the company joined the celebrations in this original way.

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This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Opinions expressed by Entrepreneur contributors are their own.


For video game lovers there is also a special day dedicated to celebrating them, on August 29. To do this, many companies launched special products or small winks, merging their company’s turn with the gamer culture. This is the case of Burger King that transformed a hamburger into a game control.

This week Burger King introduced Burger Joystick , a controller was created from a Whopper (the iconic fast food hamburger) with potatoes. Without a doubt one of the most creative tributes.

Does the hamburger control work? Surprisingly yes. According to the Merca portal, Burger King used Makey-Makey technology, a plate similar to those used by any traditional video game controller, but with a particularity: the crocodile clips, which allow closing the circuit that executes the commands.

In fact, this type of plate has become very popular because people take almost any object and transform it into serving products. It’s basically what a Mr. Potato Head would be like in real life. Sadly, Burger King didn’t share the controller in action, meaning they didn’t show us how the Burger Joystick works. However, the promotional image contains instructions for playing.

  1. Place the items in the spaces indicated.
  2. See attached video tutorial to make the connections in a correct way.
  3. Enjoy playing like when you were a child.

WARNING

If you can’t resist the temptation to eat your joystick, then GAME OVER.

1630098669 Burger JoystickImage: Burger King

Perhaps the mere Gamer’s Day will surprise us even more.

According to data from The Competitive Intelligence Unit (CIU), the number of gamers in Mexico increased due to the pandemic, with a total of 72.3 billion. In addition, it says that 57.4% of the Mexican population considers itself a gamer.



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1622151767 Ecommerce21

From marketplace seller to the exit of your company

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7 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Opinions expressed by Entrepreneur contributors are their own.


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The preference of customers for ecommerce increased exponentially in the last year because of the pandemic caused by the COVID-19 , but even when everything returns relative to normal and physical stores open, the reality is that the preference for this business model will be maintained or will continue to grow over the next few years.

According to a report by the Mexican Association for Online Sales (AMVO), electronic commerce in Mexico reached 316,000 million pesos in 2020, which represented a growth of 81% compared to the previous year.

And according to a study by Euromonitor , the closure of nonessential retail stores led consumers, many for the first time, to buy everything from accessories to home decor online in 2020. Brands and retailers made investments in innovative ways to market their products online. line. By embracing live streaming, as well as fitting rooms and virtual stores, companies from Amazon to Ralph Lauren learned to replicate consumer favorite aspects of in-store shopping – including shopping with friends, going to showcase advice. of sellers – completely online.

Find Out More: The Simple Sales Secret That Got Ralph Lauren From Zero To 6 Billion In Annual Revenue

As a result, e-commerce growth at the expense of brick-and-mortar commerce will continue even when stores reopen in 2021. Consumers will continue to adopt more and more digital tools, which can now make e-commerce not only more convenient but also more entertaining like shopping in stores. This can present several challenges to entrepreneurs who want to take advantage of the exponential growth that electronic commerce has had and will continue to have.

One of the challenges that companies face to accompany this growth is working capital. As they grow, they need more inventory and in most cases, the working capital is not enough to meet the increase in inventory volume. This is especially accentuated for entrepreneurs who, although they have their own brand, import products from countries such as China. In many cases, there are cycles of up to 4-6 months to obtain the merchandise, but the payment of the same is usually made 30% in advance when an order is included and 70% within 30 days of the order. . This means that to finance growth, investment is multiplied to amounts that cannot be paid with the operation’s own flows or with loans from financial institutions.

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Consumers will continue to adopt more and more digital tools / Image: Depositphotos.com

Another difficulty they currently face is putting together a professional e-commerce team to manage inventory across various channels or platforms as their work pace increases. In some cases, entrepreneurs who do not have this expertise turn to expert agencies in the operation of their brands. Although it is a very good solution for specialist product entrepreneurs, this means that they do not develop technical e-commerce capabilities that are increasingly relevant to have them internally.

On the other hand, companies need to become professional in order to handle exponential growth. Entrepreneurs often manage to set up a small business that is dependent on them, but does not have the necessary processes to grow. These processes can be, on the one hand, the implementation of systems to improve the order of products or logistics, as well as financial and accounting systems to understand profitability and cash or working capital needs.

A strategy to grow the brand

The digital field shows today more than ever an opportunity for entrepreneurs to get there, grow and catapult their brand and if they plan so, that others can invest in them and that this can be a more profitable and exponential business model.

A very interesting objective that entrepreneurs can achieve today is to generate exponential growth and then sell their companies’ business exit strategy. Until 1-2 years ago, consumer companies or private equity funds did not see attractive companies that base their sales strategy on marketplaces, but this changed radically. Currently this market is extremely interesting, and entrepreneurs can put together a strategic plan to sell their property to a company, investors or simply to consolidate the brand.

There are companies with extremely solid strategies that partner with successful investors in the sale of branded products digitally, such as Wonder Brands , in order to boost their growth through an exponential scaling process. These investors, being of Latin American origin, focus on the local market and fully understand the dynamism and growth of the Latin digital buyer. They are next-generation organizations that have the latest brands to serve the new group of buyers through different channels and thereby create diversified asset portfolios.

The implementation of the strategy is achieved by injecting in the associated companies a significant investment for inventory and working capital, in addition to providing added value in the professionalization of the company, such as in technology, digital marketing, supply chain and administration. Additionally, it allows the owners of the companies in which it invests to obtain significant economic credits in the short, medium and long term.

This added value gives companies a status even at an international level that is like another triumph for the entrepreneur who developed that idea, since according to AMVO , for online businesses, the reach to international markets such as North America where almost 75% of articles are exported or to Western Europe with more than 10%, the independence of its local market and the increase in sales through buyers in different parts of the world, as well as hard currency earnings, are the main advantages in the market.

These types of alliances generate a very significant capital gain for the brand, since as we have seen, selling a company is one of the greatest recognitions that a founder can achieve. It is considered a success to consolidate a company and get someone to invest in it or even buy it, since that shows that your idea stood out from the others in an environment as complex as eCommerce.

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1619722983 Joven

The 10 things I wish I knew when I was 20

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This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

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A few weeks ago I turned 36 years old.

I think this is the first time that I say my age openly on the internet, and it is that until a few months ago I thought that being young and having a good professional career was the perfect combo to take over the world.

But the reality is different. Being young is amazing, but having experience and some fang is much better. I would have liked to have this wisdom at 21, that someone would have told me: “Georgie, look, the bottom line is that you’re watering it” or “Okay, Georgie, that’s fine father” … but it didn’t happen.

Hope these 10 tips help someone and they are very happy and successful!

1. Nothing is (so) important

They taught us that any situation in marketing   It can be chaotic and things work out with more chaos. That’s not going to change – until Gen Z rules the world – but what can change is the way you take it.

No heartache will make the problem go away. Do not worry. Don’t get hooked. Nothing happens. Breathe and learn. I promise you that no difficulty is so great: everything will take its way.

2. Say NO

Not always the best answer is YES. When you are facing a complex situation (bomberazos, delivery date, etc.) and you have already exhausted all the possibilities, it is totally valid to say NO.

Maybe at first your answer will generate some problems, but in the long run an honest NO is better than a YES that is not accurate. When you must give a negative, explain why and find a solution in which everyone involved feels comfortable.

3. Self recognition

When we get out of college we are used to applause, grades, and cheers for passing the accounting exam.

The marketing world is not like that. Don’t expect your boss to hug you every time you do something right or for a client to send you an email thanking you for the extra hours you gave to their project.

Sometimes recognition is implicit in the day to day. Are you giving your 150%? Are you calm with your performance? In the professional world many times “No news, good news.”

4. Time for you

Yes, the 20s are the stage in which you have to professionally demonstrate what you are made of. Yes, you will have to wake up, get to the office before everyone else, make copies, act as driver, maid, companion, assistant and dog walker; And besides all this, you will have to find time for yourself.

When I say time for you, I do not mean to throw yourself on the couch to watch Netflix, I mean to do things that you are really passionate about and make you feel happy and fulfilled. It sounds a bit cheesy, but one day you will realize that time passes very quickly and that you could have read more, learned to play an instrument, spend more time with your family, or just take more care of yourself. All these activities will give you a lot of peace and tranquility in your 30s.

5. The importance of instinct

Listen to your instincts. 80% of the time you will be right. For better or worse. In life there are things that you will understand easily, others that you will not be able to understand at that moment and there are things that you will never understand.

Do you remember that time a new client gave you a bad feeling? Or when that new great idea that all of Mexico was waiting for left you with a sense of deja vu? In 8 of those 10 situations, the mixture between your mind and heart will have the answer. Trust you, kid.

6. The importance of relationships

“I don’t come here to make friends, I come to work.” Ok, let’s relax that reality show competitor attitude and think: how much time of your life do you actually spend at the agency? Let’s say 8 hours a day (delusions!) Multiplied by 5 days a week, by 4 weeks a month by 12 months a year …

The least we can do is try to have fun, create healthy friendships, tolerate to the intolerable and even to indulge when it is allowed (we all know cases like this, and even those that end in bodorrio).

7. Save

This is self-explanatory, yet it is one of the most difficult to learn. In the 20s my maximum was to buy the “it” bag of the moment, go out to eat with my friends in the best places in the area, travel the world … Anyway, enjoy the fruits that my hard work brought me. in the form of fortnights.

Soon you will realize that that very expensive rent in the Countess could well have been used in the down payment of a house, that omitting some nights of partying could have helped to have a mattress for emergencies, among others.

Nobody takes it away from us when we dance, but it is time that we begin to look at our future (even if it sounds like an insurance company).

8. Nothing is forever

“If you want to make God laugh, tell him your plans.” Nobody knows what tomorrow holds. Maybe in a few weeks they will offer you the position you have always dreamed of, maybe you get bored with advertising and go globetrotting, maybe a television maxim will discover me and I will become the new great sensation of the moment, possibly it will bite me a dog and for not having saved I am furious.

Anyway, what I mean is that we can’t take anything for granted, we don’t know for sure what’s going to happen tomorrow, so let’s take it easy and check our priorities, okay?

9. The routine of inner peace

It’s so easy to get addicted to work, believe that NOBODY can make it as meticulously perfect as we can, and refuse to delegate; believe that the client is the most important thing, and let the agency end up killing our creativity.

Let’s remember to sleep our hours, take a shower that encourages us, eat at our times, give time to family, friends and flirt at the moment, exercise (even if it is walking to the coffee machine) and feel full.

10. Uniqueness

In your early 20s you will realize what things you are really good at and what you are not so good at.

What talents make you special? What makes you different? What gives you value? Focus on those things and polish them. That is what makes you unique. There is a long road ahead and it is much more beautiful and simple when you are yourself.

I hope you liked my post. What would you say to your younger SELF? #SeanSerios

Thank you very much for reading me.

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1618504590 Recomendaciones1

Why referrals from friends are still key in the digital world

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7 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Opinions expressed by Entrepreneur contributors are their own.


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Last year, just as the pandemic was about to start , I took on the role of CEO of a technology platform of brand ambassadors and influencers: VoxFeed . As I had no experience in the world of digital marketing, I immediately set out to investigate this by interviewing brand managers, agencies, among other experts in order to get an idea of how the market works.

I immediately realized something strange. No one seemed able or willing to explain what the real return on their investment was in their digital marketing campaigns. I got confusing responses about engagement rate, reach, sentiment, and so on, and it all made even less sense when it came to “display” or “banner” type ads. Display is an online advertising format in which ads are displayed as banners on landing pages.

If, hypothetically, you spent 20 thousand pesos on ads of this type on Facebook or Google , what would be the real and measurable impact in terms of number of sales or number of customers acquired? I could never get a direct answer. So I started researching the available statistics, not by company, but by industry in general. The results I found and the conclusion they point to are quite shocking.

Could it be that the vast majority of money spent on digital marketing has NO measurable effect? A crazy statement, but stay with me. I’m not talking about ALL of the marketing, just the nearly $ 60 billion spent on paid display ads around the world, according to Statista.

Let’s consider the following: For every 1,000 banners presented, SIX of them receive clicks (= 0.6%). 60 percent of THOSE clicks are reported as errors (big toes), so we’ve now reduced display ads that are intentionally clicked to 0.036 percent. You are 475.28 times more likely to survive a plane crash (or have twins or win the lottery) than clicking on a display ad. In 2020, 42.7 percent of people were using ad blockers (and the number is still increasing annually) – meaning that nearly half of spending goes to ads that no one will ever see. Without an ad blocker, the average person in the US is exposed to between four thousand and 10 thousand ads… every day! Do you think those ads that follow you everywhere work? No. Once an ad is viewed 40 times or more, the impact on sales is really negative. Surprisingly, it turns out that people don’t like it when they spy on them and follow them all the time.

With these numbers it would be clear that banner ads are a waste of time and that nobody should bet on them, right? Wrong! Spending on display ads accounts for the majority of all digital spending and, according to Statista, is expected to grow more than 11 percent in 2021. How is this possible? Why do we spend so much when we receive so little in return?

I have a theory: have you heard of the story of the frog in boiling water? The temperature of the water rises so slowly that the frog does not recognize the change until it turns into frog soup. In this analogy, we are the frogs.

Display ads were new. Because there were so few of them, the click-through rates (CTR) were excellent (the first banner ad had a 44 percent click-through rate!). As word spread and more and more advertisers started using them, we collectively developed advertising blindness.

As the channel became saturated, its effectiveness slowly but steadily diminished until it ended up where it is now: very close to zero. Then came the pandemic and those who invested in real-world advertising (billboards, flyers, etc.) migrated their budgets to digital advertising as we all began to spend countless hours staring at our screens due to lockdowns.

Digital ad spend skyrocketed, ad saturation became hyper-saturation, and response (CTR) dropped by 45 percent. So we spend more on banners and displays and we get less. That fact seems undeniable. But the big question is: Why is no one willing to point to the elephant in the room? What’s going on here? Is it a global conspiracy? Have we collectively lost our minds? I suspect the answer is much less glamorous and has been in front of us the entire time. Virtually none of the people who make spending decisions have a vested interest in looking too closely at ROI.

Large companies distribute the budget to the Marketing Manager and then it is filtered out to individual brand groups and brand managers. Most of the purchase of display ads is done through large marketing agencies, either directly or through programmatic platforms. No one in that chain of command would benefit from pointing out that the millions of dollars spent have virtually no impact on purchasing behavior. In fact, they would rather not know. It’s not that you CANNOT calculate the impact on sales, it’s just that the answer you would probably give would suggest stopping. We don’t know because we don’t want to know. I know what you’re thinking: As a newbie in this industry, I don’t know enough about how it works to make these claims.

Okay, that’s fair, but if you take a step back, remove the buzzwords, and just take an honest look at the most basic data, you have to conclude that something is wrong. We spent $ 160 billion in 2019 on display ads, was the intentional click-through rate on those around 0.03 percent? I can’t find any data to show that that money had any impact on buying behavior.

However, some companies are realizing this and are opting to go back to basics instead of banners: recommendations .

According to Nielsen, 92 percent of people around the world say they trust recommendations from friends and family more than other forms of advertising.

The reality is that nobody likes to be sold, but we do recommend it. That is why 9 out of 10 consumers say they try new products when they are recommended by their acquaintances against 2 out of 10 who do so when relying on digital ads.

For this reason, more and more brands are choosing to invest in referral marketing strategies and turn their satisfied customers into being an active part of their campaigns.

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1618435093 Save Ralph Portada

Why the ‘Save Ralph’ short went viral

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10 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Opinions expressed by Entrepreneur contributors are their own.


By now, you’ve probably seen the rude Save Ralph short by now, if it’s not a good time to keep an eye on it. In a kind of mockumentary, it tells in almost four minutes the story of a rabbit named Ralph, who works in a laboratory that tests cosmetics on animals. This one has caused a stir in the public and generated millions of views. But why has ‘ Save Ralph ‘ gone viral compared to others?

It has been more than 100 years since animal testing became popular and although the subject is not new and many organizations fight every year for this practice to be banned globally, no campaign has had a global reception like the one now led by Humane Society International , (HSI).

Even other initiatives carried out by the same HSI have not had the same impact in the social sphere. For example, #BeCrueltyFree , launched in 2012 targeting Australia, Guatemala, India, and Canada. That although they generated a legislative change, it did not resonate much with consumers.

One of the most important is Cruelty Free International , who since 1989 have been fighting cruelty to animals, also leading a global initiative together with The Body Shop brand since 2017 under the motto Forever Against Animal Testing , (Always against animal testing, in Spanish).

In Spain, a case of animal cruelty has been uncovered in the Vivotecnia laboratory in Madrid. In a two-year undercover job by Cruelty Free International , they managed to collect very strong images showing how rabbits, rats, monkeys, dogs and pigs are treated. The local government is now being pressured to take the case to court .

And of course, PETA , who have a program to rate products free from animal testing that began in 1987 under the name Beauty Without Bunnies . In more than 30 years, thousands of brands have entered the list.

‘Save Ralph’

In the mockumentary, Ralph is interviewed about his “job” and explains that thanks to his employment he cannot see through one of his eyes or hear with one of his ears because of the chemicals used on his body, in addition to a burn on his spine. it hurts at all times. Then, a human hand takes him out of his “house” to take him to other rabbits who implore him if they can get them out of captivity. Seconds later a syringe is inserted into his “good” eye. In the next shot, Ralph appears, already blind, with a collar and the injury in his spine becomes visible, for which he is no longer able to even see the camera.

In the crude narrative they also explain that their entire family has worked and died doing the same “work”, in addition to highlighting the cruelty we submit to animals “because humans are more important.”

To close the cut, the phrase appears that says: “No animal should die and suffer in the name of beauty .”

The short has brought together several Hollywood celebrities, was directed by Spencer Susser ( The Greatest Showman ), in a stop motion format and with the voices of Taika Waititi ( Jojo Rabbit, Thor Ragnarok , The Mandalorian ), Zac Efron, Olivia Munn , Ricky Gervais, Rodrigo Santoro, Tricia Helfer and Pom Klementieff.

Although the original version is in English, it is already available in Spanish with the voices of George Lopez, Wilmer Valderrama and Rosario Dawson. It will also be released in French, Portuguese, and Vietnamese. However, before this happened, it had already been subtitled by the El Universo channel, better known for eh! , which has made it easier for the video to go viral in Spanish. This already has more than 42 million views and almost 40 thousand comments on Instagram. On the other hand, the official video published by the Humane Society, already almost reaches 700 thousand views only on YouTube .

The animated phenomenon

Why does one social campaign work better than another? On the web, there are hundreds of testimonials about this problem, however, no matter how explicit and cruel the images were, they did not have the same result. As I mentioned before, other associations have fought for years to eradicate animal testing and although they have had important achievements, the difference lies in the social awareness that Save Ralph generated. None other managed to make consumers really question what products they are buying and what happened for these to reach the market and therefore, into their hands.

In this regard, we spoke with Iván Morales, editorial director of Cine Premiere and an expert in cinematography, to give us a perspective from the audiovisual analysis on the success of Save Ralph.

Definitely the impact of this campaign is due to two main things: the talent behind it and the decision to do it as an animation. On the one hand, Taika Waititi has become (surely since directing Thor Ragnarok and What We Do in the Shadows ) one of the most attractive personalities. Plus there’s Ricky Gervais, who “commands” an even larger fan community. The two of them (in addition to the entire Hollywood community that paid attention to the short thanks to them) have been in charge of giving it a ‘word of mouth’ spread that would hardly have been achieved with a traditional marketing campaign ”, says Iván.

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Image: Humane Society International

Second, but not least, Morales emphasizes the format. “The fact of having made the short in stop motion animation and with a dry and ironic humor, makes it very digestible for an audience that is perhaps already ‘tired’ of seeing so many products that show us how badly we treat the planet and animals around us. In a way, I think everyone knows it, but nobody wants to face it or they see it, perhaps, as a lost cause ”.

“By doing things like this, in animation and ‘light’, the message can penetrate much further and go further,” explains the film expert.

“Usually these types of campaigns (like the ones PETA launched in recent years with Joaquin Phoenix ) are aggressive and try to strike with shocking and crude images. This is a different approach and perhaps that is why it has also been so successful in terms of its dissemination ”, concludes Iván.

What the creators say

In a press release from Humane Society International , he explains that the goal is to “shed light on the suffering of animals and involve consumers and policy makers in HSI’s mission to ban cosmetic testing on animals.”

Society President Jeffrey Flocken said: “ #SaveRalph is a wake-up call to the fact that animals still suffer from cosmetics and that it is time for this to stop. Today we have a wealth of reliable, animal-free methods to ensure product safety, so there is no excuse for making animals like Ralph suffer in testing . “

For his part, Director Spencer Susser , commented: “Animals for cosmetic testing in laboratories have no other choice and it is our responsibility to do something about it. When the opportunity arose to create a new campaign for Humane Society International, I felt that stop motion was the perfect way to get the message across . When you see the horrible reality of the way animals are treated, you can’t help but look away. What I was hoping to do with this film was create something that conveys a message without being too heavy. I hope that the public falls in love with Ralph and wants to fight for him and other animals like him, so that we can ban the tests once and for all. ”

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Image: Humane Society International, Youtube

What is happening in Mexico and the world with animal testing?

The campaign focuses on 16 countries including Brazil, Canada, Chile, Mexico, South Africa, and 10 Southeast Asian nations . This practice is already banned in 40 countries, but it is still legal in most of the world. In addition, the HSI seeks to defend existing bans as in Europe, where loopholes are exploited and new tests of cosmetic ingredients on animals are being required.

In Mexico, the HSI has been active since 2017 to stop testing in Aztec territory. This would make it the first country in North America and 41st in the world to ban them.

In March 2020, the Senate of the Republic approved a bill to prohibit the use of animals in the production, research and development of cosmetics in Mexico. However, the proposal must be approved by the Chamber of Deputies before the end of this April. Failure to do so, could stall the initiative with no tentative end date.

To help fight cosmetic and ingredient testing on animals, you can sign the petition . Also, look for information on which products are cruelty free . Remember that as consumers we have the power to choose whether or not to buy.



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1616180326 Mar19Nathanapodacaelpatinadordetiktokvendesuvideoviralcomonftpor500Mildlaresport

TikTok Star Sells Viral Video as NFT for $500,000

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Nathan Apodaca, who gained fame after skating to a Fleetwood Mac song, has joined the NFT craze and is now auctioning off his famous video.

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This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.


It is very likely that you know Nathan Apodaca, the TikTok skater who went viral in October 2020 with a single video.

The TikToker became famous after publishing a clip where he appears to be walking on his skateboard, while the song “Dreams” by the band Fleetwood Mac plays. Well now, he has decided to capitalize (even more) on his success and auction his first viral video as an NFT for a minimum of $500,000.

Nathan, aka “Doggface,” landed a manager to further his career as an influencer. Part of the strategy is to bring Apodaca’s fame on social media to crypto assets.

According to TMZ , the 23-second clip can be yours, at least in virtual form, since it will be auctioned on the Rarible.com page starting this Friday, with an initial bid of half a million dollars.

@ 420doggface208

Morning vibe # 420souljahz #ec #feelinggood # h2o # cloud9 #happyhippie #worldpeace #king #peaceup #merch #tacos #waterislife #high #morning # 710 # cloud9

♬ Dreams (2004 Remaster) – Fleetwood Mac

However, there is a catch. Since Nathan does not have the authorization of Fleetwood Mac or the rights to the song “Dreams,” what will be sold will be the video with the original audio.

The clip caused a spike in the number of replays on Spotify of the song, which was released 40 years ago. Even Fleetwood Mac members Mick Fleetwood and Stevie Nicks recognized it and recorded their own versions of the video.

The video also stands out because Nathan appears to be drinking an Ocean Spray while skating. The company even gave him a truck, thanking him for the viral publicity they received from the now influencer. However, the video that is sold as NFT will have the logo of the bottle blurred, since it does not have the permission of the firm either.

Despite his fame and having his own product line, Nathan Apodaca is known to be a modest person. Right now, he lives in a mobile home, which he bought with donations after going viral.

With the proceeds from the auction, the TikToker plans to buy a house for his parents and one for himself, as well as pay off his debts so he can “start over,” his representative told TMZ. He will also use part of the money to open an event center in his community in Idaho.

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1615317749 Youtuber11

Why is it the best time to open a YouTube channel? Keep these tips in mind

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8 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Opinions expressed by Entrepreneur contributors are their own.


It is likely that you have been listening for a while now how many professionals and companies throw the blanket over their heads and open a channel on YouTube . And why haven’t you taken the step yet?

If you are still curious to test the potential of this platform, let me tell you, it is not too late. And it is that given the sad panorama that we are living with the pandemic, it is no longer enough to have a blog and a website to sell your products or services.

Video marketing is a growing trend and if you want to have visibility with your business, you must remove the fear of being on the screen (if you have it), give value to your audience and, most importantly, show yourself as you are. Naturalness always wins.

Some data to keep in mind

According to YouTube sources, more than 1.9 billion users log into the platform and watch more than one billion hours of video.

This is one of the main reasons why having a presence in the second most used search engine, after Google , is key to gaining positions with respect to your competition, reaching your audience and connecting with it.

And these good results are due to the fact that users increasingly prefer audiovisual content over reading a long text of two thousand words.

In addition, video is easy to consume and understand, it is a simple format to spread, it provokes emotions in the viewer and makes him travel through different sensations; In short, it is the ideal tool to generate brand awareness and penetrate your audience. And let’s not talk about the improvements it means for positioning in Google and to enrich the user experience.

After seeing all the benefits of video marketing, what is stopping you from making videos? Stop procrastinating and start your YouTube video marketing strategy now. But first pay attention to what comes in the next point.

What nobody told you to make quality and hooky videos on YouTube

It is useless if you have the best content ideas to upload to YouTube if you do not meet the basics later.

Next, I will tell you some key points that range from more technical aspects such as lighting to aspects more related to copy and persuasion, to hook your audience and generate engagement on your channel.

1615317728 Youtuber2

It is useless if you have the best content ideas to upload to YouTube if later you do not comply with the basics / Image: Depositphotos.com

Technical factors for shooting clear video

Did you know that the lighting, the background or the equipment are essential before you start recording? It’s the first thing you should look at:

  • Lighting: the videos should be recorded whenever possible with natural light. But if for any reason you cannot, you will have to use artificial light. Mainly, you will need 3 points of light; two in front of the presenter, one on each side, and another spotlight behind as backlight. This is as important a factor as the quality of the content.
  • Background: it is recommended that the background of the walls be clean, this means that it does not distract the audience.
  • Camera: nowadays any mid-range mobile can make professional videos in Full HD. A very useful accessory so that the device does not move is the use of a tripod with a mobile adapter.
  • Microphone: Audio is another very important factor in videos. So having a microphone, be it a lavalier or an external microphone for a smartphone, can improve the quality of the video. On the other hand, avoid recording in noisy places.
  • Record horizontally: do not record vertically (this is only for Instagram stories).
  • Shots: If you are not going to record everything at once, you will probably need to take several different shots to give your video dynamism. It is recommended to record the most important parts in shorter shots, to emphasize that relevance.

Persuasive factors to generate engagement

The other second most important part that you have to focus on is considering who you are targeting or how to go about it to connect with your target audience.

To do this, I recommend that you analyze the following:

What kind of language to use?

When writing your script, think about who your target audience is and based on that you should use appropriate language. If your audience is 25-35 years old, the language will be informal, close and not formal.

Find a common thread

Keep in mind that users want to see videos that entertain, educate or inspire them. And the best way to achieve this is by telling stories that connect with them (what we know as storytelling ).

Pay attention because this formula always works to capture attention with your story: present a problem – offer a solution – expose a benefit – and call for action.

What is the objective of each video?

Depending on the objective of the video, one plane or another will be used. For example, to create community and reinforce our brand, the most effective thing is to record a personal video and speak on camera.

If it is a tutorial, then it will be better to capture the computer screen. Although you can also combine both. Everything will depend on the material or the lesson.

Video length

The video must be concise and clear. Internet users prefer short videos (maximum 5-10 minutes approximately) to long videos (longer than 15 minutes). And it would be a key point to add subtitles to your videos. A large percentage of videos are viewed without audio.

If the subject is extensive, it may be possible to divide it into another video so as not to tire the viewer. In this case, inform the audience that there will be another video to delve into the topic at hand.

Script structure

Finally, the script must be divided into three parts:

1. Greeting
Say who you are and then introduce the topic you are going to talk about in 1 or 2 sentences, without trying to spend a minute.

One way to catch the audience during the first seconds is to identify a problem or need that our target audience has, empathize with them (Has it happened to you …?) And express in a few seconds how you will help them.

Create anticipation and interest so that the audience continues to hear the full story that you are going to tell them.

2. Development
To develop the topic in an organized way, you can make subsections. Try that each subsection does not exceed 2 minutes. The more concise the better, so that the viewer does not lose the thread.

A tool that YouTube offers to improve the user experience is to divide the video by chapters, adding time stamps. So the audience can easily select the content that interests them.

3. Farewell and call to action
Summarize the main ideas of the video for 30 seconds to a minute.

Lastly, don’t forget to make calls to action for users to comment on the video and like it. And also add a button inside the video so that they subscribe to your channel.

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1615238720 Burger King Uk Polemica

Burger King Tweets “Women Belong in the Kitchen,” And Social Media Is on Fire

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5 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.


Today, March 8, International Women’s Day is celebrated, commemorating the struggle of women for equal rights. In the interest of joining the commemoration, many brands speak out in favor of social movements, however, sometimes they do not do as well as they hope.

Within the framework of this day Burger King United Kingdom tweeted “women belong to the kitchen”, the tweet is accompanied by a thread with two more messages where the fast food company explains that it is launching a scholarship program to encourage female employees to pursue a culinary career and reduce the gender gap in this sector.

“We are on a mission to change the gender ratio in the restaurant industry by empowering female employees with the opportunity to pursue a culinary career,” she says in the following tweet.

However, many users were left with only the first message, yes, the one that says that ‘women belong to the kitchen’ and Twitter burned.

“Someone who works at Burger King saw this and really thought it was a good idea,” says a user of the social network.

“Shout out to Burger King for damaging what could have been a fabulous tweet on behalf of women because they couldn’t help but make an outdated joke that men often use. However, happy International Women’s Day: D, “commented Hannah Rutherford, youtuber and Twitch streamer.

According to Fast Company , the message was adapted from a full-page ad in The New York Times , created by DAVID Miami agency for the US market, which put the headline and context in the same place.

“Only 24% of chef positions in the US are held by women.

That is why the BK Foundation launched a culinary scholarship program to bring more women to leadership positions in the industry.

Women belong to the kitchen if they want to work there. And hopefully in leadership roles, ”reads the message from Fer Machado, global marketing director for Restaurant Brand International (parent company of Burger King, Popeyes and Tim Hortons).

Machado told Fast Company that it is difficult for the brand to apologize “because the whole message was actually published.”

The executive also explained that they were discussing it, but that it is “a real shame it gets lost in the UK conversation. In the end, the intention behind what we are doing here is really good. And all of this is more than an ‘ad’ or a ‘tweet’ ”.

On the other hand, he added that they analyze their messages very well before launching them in different media and countries so that the intention is reflected in the best way, although they are always learning and trying to do better.

Delete that immediately

KFC Gaming responded to the hamburger brand with an image, which shows the pixelated face of a Colonel Sanders edited on a body pointing to a blackboard that says: “the best time to delete this post was immediately after it was done. The second best moment is now”.

To which Burger King replied: Why would we delete a tweet that is drawing attention to a major lack of female representation in our industry, we think you would agree with this too? We have launched a scholarship to help more of our female employees have the opportunity to pursue culinary careers.

To the response of the hamburger restaurant to KFC Gaming another user placed: “I don’t know, probably because you are attracting and validating conspiracy theorists of the sexist right …”, referring to another series of messages from users that validated the position of the first Tweet.

So far there has been no public apology or other manifestation of the fast food brand.



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1614707900 Historia1

This Is the Secret Weapon That No Competitor Can Take From You

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5 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Opinions expressed by Entrepreneur contributors are their own.


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You have talent, good ideas and a lot of passion, you are willing to take risks and you know how to handle the extraordinary complexity of the business world. But, you probably don’t have a marketing department that is capable of conducting and processing correct market research and developing communication strategies that allow you to differentiate your products or services and reach your target audiences. Perhaps you don’t have a mega-award-winning ad agency at the Cannes Film Festival that can propose innovative creative paths and deliver memorable executions, such as TV commercials or digital ads. And, surely, you do not have investors with full pockets who can finance the development of your new products, an aggressive distribution strategy and advertising campaigns in mass media.

However, there is at your fingertips a powerful and unique secret weapon that no one has but you, something that no competitor can take away or copy from you, a tool that costs no money and that you can build in a few days. This secret weapon is a story .

The strength of this secret weapon is that it does its job in silence, in a hidden way, but it produces extraordinary results and gives you great advantages over your competitors or enemies.
But, to become your secret weapon to differentiate your brand and align your collaborators to a common strategy or promote innovation projects, your story must be better than all the others that are told in your category.

A story clearly defines your project, articulates your higher purpose, and becomes the driving force behind extraordinary results. If you do not find the appropriate story, your collaborators, partners, clients, friends and even your family members will make up a story about you and about your venture that most likely does not correspond to the truth and that, in addition, you do not like it.
When building a story, you must be clear that this is not a little story, but that it shapes a strategy: it must define the successes and failures of the past and clearly draw the path that is going to be followed. A story is like a journey through which your business travels a path that connects the past with the future , sets a course and establishes some stages. The more interesting and unique your trip, the more likely your audiences will want to follow you on it.

To define the history of your company or your project, I recommend that you spread out a large sheet of paper on your table and divide it into three columns.

The first column represents, applying biblical terminology, the “Genesis” of your business. In this column, using for example a red marker, you must answer questions such as: When and how did my trip start? Why did I choose a certain path? What were my original dreams? Have those wishes been fulfilled?

To fill out this column it is important that you remember the entire trip and, with the utmost honesty, recognize if at any time you have strayed from the original path, accept what you have done well and where you have gone wrong. By doing this exercise you will discover what are the values that are at the base of your project and that motivate all your efforts beyond the desire to earn money.

In this territory you must keep in mind that, in some way, the history of your project and your personal history are closely related, but they are not the same thing. Certain aspects of your personal history have an impact on your entrepreneurship and others do not.

In the second column, the one that defines the “Status Quo”, you should reflect on the current situation of your project and thus answer, for example, with a blue marker, questions such as: Is today connected with yesterday? Is the current course the one that was planned at the beginning or have I deviated from the initial intentions? I NEED A CHANGE? Why?

This space is used to analyze if the values and dreams that mobilized you when creating your business have been maintained over time or if, on the contrary, they have been diluted in the daily routine.

And, finally, in the column that we can define as “Promised Land”, you must place your gaze on the future. Answer questions like: Where do I want to go? What are the dreams that I want to fulfill? How do dreams of today connect with dreams that were not fulfilled at the time?

Here you should, perhaps in green, try to visualize the next 2 or 5 years and clearly paint a world in which you want to live and to which you can invite the relevant people for your project. You must remember that your collaborators, partners or clients, as well as your family and friends will follow you only if you know where you are going, if you are clear about the reason for that goal and if you are able to spread your passions to everyone.

When you have the three columns full, let them rest for a couple of days and read them again, rethink them and, if necessary, modify them. When you are satisfied with this work, you will have a first outline of the history of your project.

Once you have identified it and you learn to live it with a lot of discipline, you can use it to create or enhance your brand, to raise the image of your business in your social environment, to give coherence to all your communications and to harmonize your presence in traditional media. and digital.

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