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How to make TikToks?


This TikTok For Business course will teach you how to use the platform for your business.

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This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

This Thursday TikTok announced the arrival of TikTok For Business in Mexico and with it tools for companies and SMEs to take advantage of the short video platform that has had overwhelming popularity in the Aztec nation.

Regional brands such as Rappi and Mercado Libre have managed to position themselves strongly among younger audiences through the creation of tiktoks, not ads, with diverse and creative content.


And is that with the plan of @joseluisuribeochoa and Luca, who still wants to go out? ## rappicolombia ## domicile ## marathoning

♬ original sound – RappiLatam

In that sense, TikTok For Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and significantly engage with the TikTok community.

Do you want to learn how to create content for your brand on TikTok? Do not miss the event “How to make TikToks” this Wednesday, August 25 from 9:00 to 10:30 in the morning, where experts from the platform will share trends, insights and news to inspire the creativity of brands and agencies in the market.

To register for the event, click HERE .


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How to Successfully Market a New Website in 2021


5 min read

Opinions expressed by Entrepreneur contributors are their own.

With countless websites competing online in every industry, it can often be a challenge to successfully market a new website in 2021. If your startup brand is ready to launch its online presence, you need to work hard to generate consistent visitor traffic and gain a foothold in the marketplace.

Unlike in the early days of the internet when companies were less digitally savvy and there were fewer websites online, in 2021 there is plenty more to consider. Branding, content and targeted campaigns are crucial to your ongoing business success.

Designing and then launching a website is only one part of the journey. If you are to meet your business goals and attract a steady stream of targeted visitors, it is important to blend traditional marketing concepts with newer digital approaches.

This is especially true if your marketing budget is low or modest at best. Larger companies with big money to spend will inevitably have success in attracting customers. If your startup firm is small, you need to work even harder to compete.

Data obtained by The Telegraph demonstrates that around 60% of new businesses fail in the first three years. Cash flow, poor management and lack of demand are key reasons. But many no doubt fail because of the lack of a credible marketing strategy.

That said, there are numerous examples of website startups that have gone on to achieve positive results. U.K. “fintech” company Wise (formally TransferWise) launched with a vision of transforming the way people send and receive money.

Their approach? Take on the banks by offering cheaper prices to send money abroad. Wise knew that banks had a poor reputation with the public and leveraged this in their marketing campaigns. By focusing on consumer needs, they grew rapidly.

The same can be said for the U.S. shaving company, Harry’s. By focusing on clever branding and a subscription-based pricing model, the company cracked the lucrative shaving market largely dominated by mega-brands like Gillette.

Related: The 6 Online Marketing Strategies Every Entrepreneur Needs

Below are several tips on how to give your website startup the best chance of success in 2021.

1. Build a unique and memorable brand image

Creating a memorable, unique brand image is essential, especially if sites in your industry have similar traits. Setting yourself apart from others will often work in your favour and help you stand out in a crowded market. Communicate your business values clearly and don’t be afraid of setting your own course. Use a unique logo, color scheme and design, and have clear product differentiation.

2. Search is the cornerstone of your online campaign

It is no secret that most people use search engines like Google to find websites online. Search is vitally important if you are serious about attracting targeted traffic to your website. You should invest in SEO, even if you operate on a low budget. For faster results, pay-per-click advertising is also well worth considering. PPC can help you increase revenue quickly while you work on your organic-search campaign.

3. Don’t just rely on digital-marketing methods

While digital marketing is typically the most accessible approach for startup firms, never discount the power of traditional marketing methods. Depending on your product or service, consider direct mail, radio, TV, billboard advertising, sponsorship, networking and even PR stunts. Traditional approaches can often work well if you operate in a city or county, or when you have a large advertising budget to spend.

4. Social media is important for most industries

The widespread use of social media equals multiple new channels to market your brand. But before you begin, be sure to plan your social strategy. Think about your product or service. Which platforms do your customers use, if any? Engage with prospects and provide useful, compelling content. This will enable you to extend your reach, increase website traffic and, ultimately, drum up new business.

Related: 21 Ways to Market Your Business Online

5. Strive for local and national media attention

Every business should strive to achieve publicity in the media. For your startup firm, a media appearance can skyrocket your brand from obscurity to fame. Mentions in high-quality digital publications and newspapers also help boost your SEO campaigns and bolster your credibility. Consider both local and national media outlets to target. And be sure to have a newsworthy story to pitch.

6. Utilize content that best represents your brand

You may have a cutting-edge design, but if your content is lacking, your website will never achieve its full potential. A content-marketing strategy that fits in with your core customer base is vital to remain competitive online. Think about what information your prospects want to see. Experiment with different content marketing campaigns and use a variety of content types, including written, video and photography.

Related: 7 Online Marketing Tools That Are Totally Worth the Investment

7. Analyze your progress and make adjustments

Continually monitoring and assessing the effectiveness of your marketing campaigns is key to your long-term success. Use any data you have to fine-tune and explore new ideas for future marketing campaigns. Decision-making based on real data can help you understand the bigger picture, enhancing your competitiveness. Don’t be afraid to change or make adjustments as you see new patterns emerging.

Marketing a new website startup in 2021 can be challenging, especially in a hotly contested marketplace. Careful planning is crucial, as is creating a memorable and unique brand image to act as the foundation for your marketing efforts. Understanding your core customer base is equally important if your campaigns are to deliver positive ROI. Showcase your USPs and solve customer problems. If you can achieve this, your targeted campaigns have the best opportunity for success.


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How a Full Stack Marketer Can Be Suitable for Businesses


When your budget is small, the right type of full stack marketer can be your rockstar.

2 min read

Opinions expressed by Entrepreneur contributors are their own.

As the pandemic hit several industries, the situation has given birth to rethinking performance growth in all the areas — including marketing.

While digital marketing teams have many expert resources, they sometime take a lot of time to show results for no justified use. These teams will also be a pressure on finances if the business can not make use of them, either because the business is too small to afford some limited amount of supply of its products or that the digital marketing team is spending more time building something where the money will burn before it’s completed. This is an example of a poor planning.

Given the situation above, the majority of small businesses should hire full stack marketers. These marketers are skilled in all stacks of marketing functions, and who should have a smart approach to select key areas for meaningful growth on a minimum budget. While they may not be masters in all areas, their work efficiency is useful enough to empower businesses. Medium or large sized businesses can hire them to manage their digital accounts for performance growth.

Related: 3 Marketing Tactics Entrepreneurs Should Implement to Improve Their Return on Investment

Take one example of a recent fintech business in the UAE, where they replaced a full stack marketer with three experts in marketing strategy, paid advertising and visual designs. The three experts were not able to give the business the growth it should have seen. While the business had built a nice social media presence, a blog with nice articles and was running paid search advertising with nice visuals, the business was losing faster than it was gaining.

Related: Here’s How You Can Have a Perfect Digital Marketing Plan

In the example above, I had the opportunity to take the lead and set the marketing on its right track. To find your true north, your business needs a full view of what to deploy for continued growth and a futuristic vision to be able to scale those strategies. A sustainable business growth can only be achieved if it views its path before it steps onto it. However, it is for sure no great plan is of any use unless its tested.

Related: 5 Powerful Digital Marketing Hacks to Increase Sales



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How Small Businesses Can Manage Service Delays and Staffing Issues


The more business owners work to boost their presence, the easier it becomes to retain loyal customers and boost local market share.

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4 min read

Opinions expressed by Entrepreneur contributors are their own.

As the country starts to open back up, small businesses across all industries are feeling the stress of having to deal with service delays and impatient customers. A large part of these service delays is due to the worker shortage. In fact, on May 11, The Bureau of Labor Statistics reported 8.1 million open jobs in the U.S. at the end of March, which was the highest it’s been since they started tracking in 2000. However, as employers work to get the proper staffing, it’s crucial to mitigate upset customers through making sure that your brand’s digital presence and marketing efforts don’t fall to the wayside. 

One of the most important tips is to make sure that the business effectively communicates service delays to customers. Work to set realistic expectations from the start and let them know why their service might be delayed. Creating an open flow of communication helps customers not only build trust with a brand, but also lessens the chance that a customer leaves a negative review of the business online.

Related: Are You a Small Business Owner or an Entrepreneur?

Another factor to consider with service delays is that consumers are searching the internet more than ever to find alternatives. If someone comes across a company’s name, one of the first things they will do is check its online reviews. In fact, 90% of buyers check a business’s reviews before making a purchase. Check your brand’s reviews daily and pay special attention to negative ones. It is critical to acknowledge these concerns and respond to every review. 

One of the best ways for a business’s reviews to show up is by making sure that all listings are up to date on platforms such as Google My Business, Facebook, Yelp and Bing. These listings not only help potential clients learn about hours, services and location, but it is also one of the best places to list company announcements. If none of these listings have been set up for a business, then it is most important to start with Google My Business (GMB). The GMB listing determines what information shows up on Google Maps and is usually the first to show up on a search engine. 

Related: 5 Things Not to Do When You’re Running a Small Business

The CDC is constantly updating its health and safety protocols regarding a return to normalcy. There is a lot of confusion and controversy over when to wear a mask or if vaccination for employees and customers is mandatory to receive a service. The best way to avoid any uncomfortable situation is to publicize the business’s stance on masks and vaccines. From restaurant employees to HVAC technicians, let customers know if workers are required to wear masks or be vaccinated. Never assume how someone is going to feel, especially if the business is in an industry where the service requires employees to go on the customer’s property.

While some industries slow down in the summertime, others pick up. For HVAC companies, the hot weather brings the biggest customer influx of the year. It’s important for business owners to track trends on when they are at their busiest and slowest. If the business is starting to pick up, stay on top of notifying local customers about any potential delays. To get ahead of traffic, send out an email blast prior to the busy season encouraging the customer to schedule maintenance or check ups as soon as possible. 

It’s easy to become complacent in managing digital presence and handling marketing efforts for a business. However, the more business owners work to boost their presence, the easier it becomes to retain loyal customers and boost local market share.

Related: 9 Strategies to Boost Small-Business Profitability


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eSports and influencers, a winning combination for brands


5 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Opinions expressed by Entrepreneur contributors are their own.

Esports have grown exponentially in recent years both in terms of audience and profits as brands have found there an opportunity to massively reach their targets.

In 2020, the eSports audience reachedalmost 500 million , between players and viewers, and the trend is for it to continue growing (it is expected that by 2023 it will be close to 650 million).

Although the pandemic affected the industry by preventing the realization of live events, the activity did not stop and online events took over the eSports space. For example, the League of Legends Worlds final in 2020 was followed around the world by a total of four million people .

The boom was so great that in 2020 there were profits of more than 947.1 million dollars , with the United States leading the world audience and amounts of growth rebounds in Europe and Latin America.

Gamers and the eSports sector host large communities, but above all, engaged audiences that brands can reach through influencer marketing.

Influencers in eSports

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Image: Depositphotos.com

The growth and popularity of eSports has also increased the popularity of influencers in this industry.

Infuencers are people who have a direct influence on their followers and we are not only talking about the great gamers that exist around the world but also about players with fewer followers (micro), but very well positioned in their niche.

Brands, for their part, seeing the potential to reach a broad and engaged audience, are investing in eSports marketing, both directly (sponsorships and advertising) and indirectly (media rights and content licenses).

Esports influencers are one more category within influencer marketing characterized by the fact that their audience is usually under 35 years old (millennials and generation Z).

It is also true that it is a very competitive discipline, with many games in different categories and it is really difficult to become an eSports star, something that fans know. In eSports, as in the rest of digital marketing, influencers of all kinds, who have followers who blindly trust what these influencers transmit. This level of engagement for a brand means associating itself with values such as perseverance, competitiveness, fun and technological capacity.

Esports gained traction with the success of streaming services like Twitch, Mixer, and YouTube, resulting in gamers increasing in popularity thanks to live streaming of their video games. Popular video game streamers are considered influencers, as are many popular sports stars.

Twitch, probably today the most popular streaming platform with more than 15 million daily active users, emerged in order to boost the world of eSports and all kinds of live video game broadcasts . Although the main contents are still those related to the gaming environment, now the creations have been extended to other topics such as music, art or scientific and technological dissemination.

In my experience as an influencer marketing specialist, I have noticed that, although the world of eSports has its own rules, when campaigns are carried out on networks like Twitter with gamers, engagement is multiplied by three and, not to mention with Twitch, the level of Audience permanence on a broadcast is usually almost double that on YouTube, which is a great opportunity for brands that work with these influencers.

What should brands do?

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Image: Depositphotos.com

A brand doesn’t have to be part of the eSports industry to take advantage of this growing sector. Brands can work with eSports influencers either with individual players or teams.

Ideally, the brand will find a way to create a connection and make sure its product fits naturally to the players.

Because this space is growing rapidly and its users are passionate, it is important to research and plan collaborations strategically to activate successful influencer campaigns.

It is important for the brand to find the influencers who share its values and who reach the audience they want to speak to.

Non-eSports brands such as Coca Cola, Gillete, RedBull are sponsoring both events such as tournaments, teams or individual players, but there are also small or entrepreneurial brands that dress players for a tournament.

Whether investing millions of dollars or supporting with t-shirts, in the eSports universe there is room for everyone, because we are all influencers.


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6 Instagram Marketing Strategies for Small Businesses


5 min read

Opinions expressed by Entrepreneur contributors are their own.

Instagram has been a major player in the social media world for some time now. More than 65 million monthly active users, 10 billion photos and one of the most iconic logos out there make it an essential marketing platform for small businesses — if they know how to use it.

As the photo-sharing platform continues to grow, so does its influence on its users buying habits. With that in mind, you can use Instagram not just as a place for sharing photos, but also for getting new customers.

To help you succeed on Instagram as a small business owner, we’ve gathered the best tactics and advice from successful SMBs. Here are seven tried and true ways to use the social network as a marketing tool.

1. Create engaging emoji captions

Capitalizing on emojis is an effective way to engage your followers. They say a picture is worth a thousand words, and hashtags are funny and slightly different. Try using them together for extra creativity.

Emojis are especially effective on Instagram, as they can be used to add personality to your messages. You can use the same emoji for different occasions, or mix up the colors and style of the message every time you post something new.

Related: 15 Ways to Optimize Your Instagram

2. Be original

No one can resist the lure of original content when they view your captions on Instagram. There are thousands of similar posts to yours, which means that you need to stand out from the rest.

Make sure you have a unique angle or perspective that your followers will appreciate. You do not want to be seen as a person who simply shares what’s going on in their lives without adding value or makes any effort whatsoever. With unlimited Instagram followers, it’s easy for people to find a particular user they like. But if you want your post to be noticed, step out of the crowd and create something memorable for them.

3. Use hashtags wisely

When you use hashtags on Instagram, be sure to see how they perform before doing so. It’s a good idea to do a search for your own specific hashtag and see what happens when you include it in your posts.

While there is no guarantee that your hashtag will get noticed, there are a number of factors that go into how well it performs. There are certain hashtags that people use all of the time, while others tend to perform better when they are used occasionally.

The best performing hashtags are around eight to ten characters in length, and you should make sure your hashtags are easy for people to read. You should also use a combination of hashtags, and not focus on just one or two.

Related: Why You Actually Should Share Your Instagram Post on Your Instagram Story

4. Go beyond Instagram

If you want to get more Instagram followers, be sure that you take advantage of the other opportunities available to you. For example, you can try promoting your account through Facebook ads or on Twitter. These sites allow their users to advertise their pages or products, so consider taking advantage of this feature if it fits in with your goals for growth.

5. Post regularly

It’s always good to post regularly, but you want to make sure what you post is engaging. This is an opportunity to showcase your brand personality and connect with followers on a more personal level, so don’t waste it by posting bad content! Many brands are using Instagram stories as another way of keeping their content fresh. They do this by creating short clips that are easy for viewers to consume, and act as an extension of the account in a way that matches their brand image. This is definitely something worth trying out!

6. Attractive Instagram feed

If you have a well-designed Instagram feed, then it makes sense for the profiles to match too. These will be the first images new followers see, so make sure they are interesting and enticing enough to make people want to continue to explore your feed. If you’re using a mobile device, then this is particularly important, as you only have a small area in which to catch their attention.

While many people already know this, there are still some businesses out there that don’t: Instagram is now an algorithm-based feed. That means that it doesn’t follow the chronological order of posts. This is a huge change for those who used it primarily as a content curation tool and suddenly found they had zero visibility when their posts were not directly engaging or being actively liked.

Take advantage of the algorithm by adjusting your posting times and finding out which time slots are best for you. While there’s no magic formula for this, you can base it on the following:

  • What kind of content do you post? Usually lighter, more digestible content is best early, while images that are bolder or more graphic-heavy are better later in the day.
  • How much time do you spend on your account? If you spend less than an hour a day on it, then consider the early hours of the morning. The reason for this is that more people are online during those hours, so posts from this time are among the first they see.
  • Where do you live? Some markets are very different when it comes to the amount of time people use their smartphones in those locations.

Time your posts accordingly to avoid any disappointment and to ensure that your content is getting the visibility it deserves.

Related: 4 Reasons Why You Need to Be Making Instagram Reels in 2021


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Brand Yourself Better with Authentic Stock Photography


This the female-founded startup is on a mission to make stock photography more diverse, authentic, and affordable.

Free Book Preview:
Brand Renegades

Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company.

2 min read

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

In a crowded digital marketplace with many competitors around the same products, branding is one of the most important elements to help your business stand out from the crowd. You don’t want to promote your product as just the same as everyone else’s, or use bland stock photography to showcase your company’s story. Go beyond the ordinary stock photo libraries with Scopio Authentic Stock Photography.

Featured on CNN and HuffPost, the female-founded Scopio is on a mission to make stock photography more diverse, authentic, and affordable. 

Scopio’s extensive (and growing) library includes more than 400,000 diverse images taken by more than 13,000 photographers across 150 countries. When you sign up, you’ll get access to all of it with standard and extended licenses, giving you the flexibility to use images in a multitude of ways. With Scopio, you’ll get access to amazing photography from authentic creators to use in your marketing, ads, websites, social media, merchandise, and more—all for one upfront price.

Scopio goes beyond normal stock libraries by using AI to help businesses and creatives alike connect to find unlimited, royalty-free images daily. No photo on Scopio is posed or redundant, they’ve already gone above and beyond to purge the library of duplicates or too-similar imagery. Better yet, Scopio pays creators well so you can rest easy knowing you’re not exploiting the creative industry.

With fewer restrictions, you’ll have unlimited access to an enormous, diverse photo library and gain access to new editorial images and current events every month. No matter how you want to brand your business, Scopio will help you do it in a meaningful, thoughtful way.

Supercharge your branding with Scopio. Right now, you can sign up for a lifetime subscription and also get $30 in store credit for just $29.99.

Prices subject to change.


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5 Tips to Significantly Increase the ROI of Your Next Email Campaign


5 min read

Opinions expressed by Entrepreneur contributors are their own.

Email marketing has always been one of the most affordable and effective online-marketing strategies, driving revenue with a click of the mouse and allowing you to maintain a strong relationship with your customers and user base.

It’s also highly measurable, allowing you to optimize and fine-tune your campaigns to drive ROI that outperforms all other marketing channels. Many businesses put very little effort into their email marketing, and it shows.

We are constantly bombarded with email marketing, and I am sure you have hit “delete” more than your fair share of times. Maybe the subject line didn’t intrigue you, or the email just screamed “advertisement.”

There are some very simple tips that you can implement, making your email-marketing campaigns more effective and profitable. Let’s go over the top five that’ll help increase your ROI the next time you send an email campaign.

Related: Why Email Marketing Is Better for Your Business Than Social Media

1. Monitor your email deliverability

While open rates, click-through rates and revenue generated are all important metrics, deliverability rate is one of the most overlooked, yet more important things, to pay close attention to. If nobody is receiving your emails, everything else is irrelevant.

If you are inboxing a low percentage of your list, or you notice that your deliverability rate is dipping, you need to make changes, and quickly. Some email platforms send from IP addresses that get flagged as a result of some users spamming. Eventually, other users are affected because of a “bad neighbor” sending from the same IPs.

Spam filters are also much more advanced now than they were years ago, filtering out what they consider “junk” based on spam-trigger words included in the subject line and email body.

2. Optimize for mobile

When you are writing your email subject lines and copy, assume that all users are going to receive, open and view your message on a mobile device. This means your subject line needs to grab their attention right away, your message needs to be direct and to the point, and your design needs to be eye-catching and flow seamlessly on a small screen.

Mobile email is growing so rapidly that the statistics are all over the place. Some resources claim more than 50% of all emails are opened and read on mobile phones while others claim that number is north of 70%. 

The number is only going to continue to increase, so if you create all of your email campaigns with mobile in mind, you will be fine. You might also want to look into having a custom responsive email template designed. Using a branded template is a low-cost way to make your emails stand out.

Related: 8 DIY SEO Tips to Optimize Your Mobile Marketing

3. Include a single CTA

Have you ever opened an email from a brand and been unsure what it was promoting or offering? Some emails are a complete mess, featuring links to blog posts and random sales or promotions.

Zero direction. Zero clarity. This approach is horrible. These emails don’t convert, and they cause many consumers to hit the unsubscribe button. If you want to see your emails convert at a higher rate, include a single call to action, and tell your recipient what that action is and what you want them to do.

For example, if an apparel brand is promoting a new limited-edition drop, and the email serves as a pre-sale notification, it needs to make that clear. A little text blurb, an image of the product and then a call to action in the form of a large button that says “Pre-Order Now!” is all it takes to drive results.

4. Segment your email list

If you are sending the same message to your entire email list, you are missing a huge opportunity and leaving a lot of money on the table every time you deploy a message. Divide and break down your list into as many different segments as possible.

From purchase history to order frequency and any other significant piece of data according to your business, you need to segment based on what works for you.

The sooner you realize that all of your email recipients don’t want the same thing, the sooner you will be able to send them emails that are catered toward what they do want. This isn’t an overnight process, but you can start by segmenting your list into two categories: customers and non-customers, and further segment from there.

Related: 5 Email-Marketing Strategies to Conquer Consumer Inaction

5. Use humor and shock value in your subject lines

Your recipients have to first open the email. You might have the most appealing and incredible offer inside, but if the email is skipped over or sent right to the trash, there is no chance of generating any kind of return.

Your subject line needs to command attention and trigger the recipient to click on it. Your emails need to stand out from the dozens of other emails in your recipients’ inboxes. Experiment with humor and shock value.


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Don’t Let Clickbait Ruin Your Reputation


6 min read

Opinions expressed by Entrepreneur contributors are their own.

In a world inundated with competition, many entrepreneurs and small businesses look to marketing “tricks” to get results. It can be tempting to seek the quick, easy click-throughs that come from a catchy headline, but you always pay a hefty price for cheap thrills. If there’s nothing to back up the headline, you’re going to lose interest (and potentially the respect) of visitors and potential customers.

Of course, some marketers simply don’t care; it’s a matter of pulling in traffic at all costs. The ends justify the means. Sure, clickbait seems easy. However, that’s exactly where the problem lies. Let’s learn more about the dangers of clickbait and what you can do to reach your audience instead.

What is clickbait?

If you’re late to the game, clickbait refers to those “catchy” article headlines that are designed to get people’s attention and make them click through to the website. Many marketers and entrepreneurs like to use it because it does generate more clicks and interest, but it also drives bounce rates through the roof. 

We’ve all been victims. Think about it: Sometimes there is no question you’re about to click on a blatant clickbait piece. You’re fully aware, but curiosity wins out. You just have to know what the “little-known hack to drop 20 pounds by tomorrow night” is all about.

Related: The Future of Content Marketing: Why Clickbait Won’t Cut It

There are probably dozens of ways that these misleading headlines can ruin a solid reputation or brand, even with just a single use. As soon as a company or business posts an article with a clickbait headline, it’s basically confirming that all it wants is attention and maybe the user will get something too. 

How clickbait destroys brand reputations 

Audience disappointment

Clickbait headlines are notorious for offering all shock and no substance — that is, these headlines may evoke strong emotions, but the content behind them is usually shallow, uninteresting or misleading. Sure, you can get people excited with a flashy headline. You can also disappoint them just as quickly when they show up and see that there’s nothing substantial behind the hype.

Clickbait ruins other valuable site data

Companies that use clickbait are putting almost all of their website analytics and metrics at risk. How are you expected to get accurate tracking information and data about your website and its contents if the lead-generation tactics used aren’t reputable? 

A single clickbait title can spur hundreds of views, but it can create just as many bounces and confuse all of your data. That makes it nearly impossible to track marketing strategies and improve conversion rates because there is no accurate information available on which to base improvement or measure success.

Other ways to score clicks and drive traffic

You should never be out to trick people. A lot of marketers rely on clickbait because they are looking for a one-time gain — the fast results. They’re not concerned about whether the content actually delivers. 

When your audience members notice reckless posting, it’s a safe bet they will not be amused. They could even see your brand as spam or a company not worth investing in. A quick shot of website traffic is great, but long-term relationships are always better in business.

Here are some more valuable ways to increase click-throughs and drive traffic with your content, without having to use clickbait or other misleading tactics.

Provide value-adding information

Your biggest goal with content is to create quality information that your visitors can use. Brands that are able to create content that answers the “how” and “why” of their product or service are proving that you don’t need gimmicks to generate a lot of click-throughs. 

Educating the target audience is not only a good way to encourage higher click rates, but it also gives a brand a stronger reputation as an authority in its industry.

Related: 30+ Ultimate Headline Formulas for Tweets, Posts and Emails

Use headline-analyzer tools

When creating headlines that are powerful and attention-grabbing — without becoming clickbait —there are a number of tools out there that can assist you. A headline analyzer can take all of your content titles and score them for you, while also including tips and insight to help increase readability and sharing potential. 

These tools shouldn’t be the only way to create effective headlines, but they can be a helpful tool in the initial brainstorming process, or to help those who are just starting out with their own headline creation.

Consider listicles

Unlike clickbait, listicles are here to stay. Some marketing critics may be tired of them, but consumers love list-based and numeric headlines. Consider adding numbers to your headlines and create a list-type article to generate more interest: “X Lesser-Known Tips for Marketing Success” or “X Ways to Build a Brand Without Buying Your Audience.”

They’re not the only option for compelling content, but marketers who are struggling to figure out how to create strong headlines and content can always rely on listicles to help them make a statement.

Just say ‘no’ to clickbait 

The best content marketing takes advantage of a myriad of tools and possible content styles. It focuses on generating strong headlines with even stronger content to back up the title and giving users something valuable that they can take away. Whether that’s a little more information about the specific brand, an industry-relevant “how-to” article or just tips and insight that users can benefit from, it has to be something of value.

As it stands, the majority of consumers see clickbait headlines and immediately steer clear. Check out your social-media feeds. Scroll through and find someone who’s shared a clickbait-style title and check the comments. At least a handful of them will be social-media users leaving comments like “This is clickbait. No real substance” or “This information is useless and has nothing to do with the title.”

Related: 6 Easy Ways to Attract More Website Traffic

Most importantly, you cannot treat your potential audience like it’s not smart enough to recognize gimmicks and marketing tricks. Take the time to do content marketing right and build a brand that’s in it for the long haul.


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