1630098639 Burger Joystick Portada

Burger King transforms a hamburger into a video game controller

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On the occasion of Gamer’s Day, the company joined the celebrations in this original way.

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This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Opinions expressed by Entrepreneur contributors are their own.


For video game lovers there is also a special day dedicated to celebrating them, on August 29. To do this, many companies launched special products or small winks, merging their company’s turn with the gamer culture. This is the case of Burger King that transformed a hamburger into a game control.

This week Burger King introduced Burger Joystick , a controller was created from a Whopper (the iconic fast food hamburger) with potatoes. Without a doubt one of the most creative tributes.

Does the hamburger control work? Surprisingly yes. According to the Merca portal, Burger King used Makey-Makey technology, a plate similar to those used by any traditional video game controller, but with a particularity: the crocodile clips, which allow closing the circuit that executes the commands.

In fact, this type of plate has become very popular because people take almost any object and transform it into serving products. It’s basically what a Mr. Potato Head would be like in real life. Sadly, Burger King didn’t share the controller in action, meaning they didn’t show us how the Burger Joystick works. However, the promotional image contains instructions for playing.

  1. Place the items in the spaces indicated.
  2. See attached video tutorial to make the connections in a correct way.
  3. Enjoy playing like when you were a child.

WARNING

If you can’t resist the temptation to eat your joystick, then GAME OVER.

1630098669 Burger JoystickImage: Burger King

Perhaps the mere Gamer’s Day will surprise us even more.

According to data from The Competitive Intelligence Unit (CIU), the number of gamers in Mexico increased due to the pandemic, with a total of 72.3 billion. In addition, it says that 57.4% of the Mexican population considers itself a gamer.



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ASK This Old House | Custom Screen Door, Paint Trim (S18 E18) FULL EPISODE



Ross tests out some new smart lighting configurations; Tom helps a homeowner build a custom screen door to fit her unique front entryway; Richard gives some general advice on maintaining a washing machine; Mauro teaches a homeowner some techniques to paint old 1960s wood trim with a varnish on it.

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Ross demonstrated the Aurora Smart Bulb Dimmer, which is designed to work with Philips Hue light bulbs and is manufactured by Lutron.

To build the frame of the door, Tom used 5/4” x 8” x 8’ straight grain fir. For exterior doors, Tom finds it very important to prevent the wood from warping in any direction, which is why he recommended using a combination of a half lap and a floating tenon for the joinery. To make those cuts, he used a Domino Joiner, which is manufactured by Festool and a Jobsite Saw Pro, which is manufactured by SawStop.

To trim the door to size, Tom used a TS 55 circular saw, which is also manufactured by Festool.

The corner accent brackets and the antique hardware were either found or salvaged by the homeowner, but similar products can be found online, at hardware stores, at specialty woodworking shops, or antique sales/salvage yards. The hinges and the screen door compressor can both be bought at home centers. In this case, Tom used heavy duty screen door hardware to handle the weight of the large door, and two compressors on the top and bottom of the door to control the swing of the heavy door and to ensure it closed tightly.

The screening material they used for the door can be found at any home center. Tom recommends using clamps to slightly bow the door during the installation of the screen to ensure a tight fit. To secure the trim pieces over the screen, Tom used a 20V Max Cordless Bradnailer, which is manufactured by Dewalt.

Braided stainless steel washing machine hoses can be found at home centers.

The timed washing machine valve that only keeps pressure on the hoses for a set period of time is the Time Out Automatic Shutoff Valve, manufactured by Keeney Manufacturing Company.

The washing machine valve that only operates when it senses a current draw from the washer is the IntelliFlow, manufactured by Watts.

Both of these valves can be ordered online or from a specialty plumbing supplier.

Mauro explained that in rooms with wood trim that has a finish applied to it, it’s helpful to lightly sand the surface using 220 grit sandpaper to give the paint more to adhere to. For this project, he used a ProSand Contour Sanding Sponge, which is manufactured by Norton Abrasives.

To ensure a solid base for the paint, Mauro primed the trim with Stix Waterborne Bonding Primer, which is manufactured by INSL-X. Mauro decided to do two coats of primer in this case, since he thought it was more important to ensure a strong, even base for the paint.

The other materials Mauro used to paint the trim, including the drop cloths, brushes, painter’s tape, and buckets, can all be found at home centers and paint supply stores.

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Plus, download our FREE app for full-episode streaming to your connected TV, phone or tablet: https://www.thisoldhouse.com/pages/streaming-app

Products and Services from this Episode
Smart Lighting
Aurora Smart Bulb Dimmer
Philips Hue light bulbs

Lumber
Baird Brothers Fine Hardwoods

Cutting tools
Domino Joiner manufactured by Festool
Jobsite Saw Pro manufactured by SawStop
TS 55 circular saw manufactured by Festool

Brad nailer
20V Max Cordless Brad nailer manufactured by Dewalt

Timed washing machine valves
Time Out Automatic Shutoff Valve manufactured by Keeney Manufacturing Company
IntelliFlow manufactured by Watts

Sanding tool
ProSand Contour Sanding Sponge manufactured by Norton Abrasives

Primer
Stix Waterborne Bonding Primer manufactured by INSL-X

About Ask This Old House TV: From the makers of This Old House, America’s first and most trusted home improvement show, Ask This Old House answers the steady stream of home improvement questions asked by viewers across the United States. Covering topics from landscaping to electrical to HVAC and plumbing to painting and more. Ask This Old House features the experts from This Old House, including general contractor Tom Silva, plumbing and heating expert Richard Trethewey, landscape contractor Jenn Nawada, master carpenter Norm Abram, and host Kevin O’Connor. ASK This Old House helps you protect and preserve your greatest investment—your home.

Follow This Old House:
Facebook: http://bit.ly/ThisOldHouseFB
Twitter: http://bit.ly/ThisOldHouseTwitter
Pinterest: http://bit.ly/ThisOldHousePinterest
Instagram: http://bit.ly/ThisOldHouseIG

ASK This Old House | Custom Screen Door, Paint Trim (S18 E18) FULL EPISODE
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Facebook Messenger Calls Can Now Be End-to-End Encrypted

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Image for article titled Voice and Video Calls Can Now Be End-to-End Encrypted on Facebook Messenger

Photo: Jeff Chiu (AP)

Facebook wants you to know that Messenger is getting a little more secure and private (or as private as anything built by the company can be considered). In a nutshell, users now have the option to make voice and video calls end-to-end encrypted on Messenger.

But wait, weren’t those already end-to-end encrypted? Well, that’s what yours truly thought, but the company has only offered this security option for one-on-one text chats in recent years. In a news announcement, Facebook said it decided to add the new end-to-end encryption option to Messenger in light of the increase in audio and video calls in the recent year, which makes sense considering our pandemic restrictions.

The company pointed out that during this period, there were more than 150 million video calls a day on Messenger.

Other Facebook products, such as WhatsApp, already have end-to-end encryption built in. End-to-end encryption ensures that only you and the recipient have access to content in messages and calls. No one else, including Facebook, can read your messages or listen to your calls. Nonetheless, Facebook said users can always report an end-to-end encrypted message “if something’s wrong,” presumably referencing situations like harassment.

End-to-end encryption hasn’t reached all of Messenger yet, including group chats as well as group voice and video calls. Facebook said it would be testing these features with some users in the coming weeks.

In addition, Facebook also unveiled an update to its disappearing messages feature in Messenger, which allows users to control how long someone can see their messages in a chat before they disappear. With the update, users have more options to specify how soon they want their messages to disappear, ranging from five seconds to 24 hours.

Finally, the company will also be testing end-to-end encryption on Instagram direct messages. This test will involve adults from certain countries and will allow them to opt-in to receive end-to-end encrypted messages and calls for one-on-one conversations.

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Apple’s Magic Keyboard with Touch ID Finally Available to All

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Image for article titled You Can Finally Buy Apple's Magic Keyboard with Touch ID Without Buying an iMac

Apple finally brought Touch ID to its desktop computers earlier this year with an upgraded version of its wireless Magic Keyboard featuring an added fingerprint sensor. To date, it’s been exclusively available with Apple’s new M1-powered iMac, but it now finally appears to be available as a standalone accessory through Apple’s online store.

As spotted by Rene Ritchie who reported their findings on Twitter, the $179 Magic Keyboard with Touch ID and Numeric Keypad and shorter $149 Magic Keyboard with Touch ID can both be purchased from the online Apple Store right now, although it doesn’t seem like they’re available for pickup from any of the company’s brick-and-mortar stores just yet. Like the keyboard that debuted alongside and ships with Apple’s new 24-inch iMac powered by the company’s in-house M1 processor, the standalone version also includes dedicated keys for Spotlight, Dictation, Do Not Disturb, and for quick access to emoji characters in addition to the fingerprint sensor. But unlike the iMac bundled version, the standalone keyboards are only available with a silver and white finish. If you really want a Magic Keyboard with a splash of color, you’re going to need to spring for a new iMac.

The Magic Keyboards bundled with the new iMac are color-matched to the computer, but the standalone versions are only available in a white and silver finish.

The lack of color choice isn’t the only restriction with the standalone Touch ID-equipped Magic Keyboards. The added security feature only works with Macs powered by the M1 processor, which in addition to the new iMac also includes the M1 MacBook Air, M1 MacBook Pro, and the M1 Mac Mini. It won’t, however, work with the M1-powered iPad Pro, for those looking for a clever workaround to Face ID. The keyboard itself will still work fine on an older Intel-powered Mac, including all the shortcut keys, but being able to unlock the machine, or switch user profiles with a fingerprint, is not supported.



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Facebook News Consumers Are More Anti-Vaccine Than Fox Viewers

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Image for article titled Facebook News Consumers Are More Anti-Vaccine Than Fox News Viewers, Study Finds

Photo: At Washington, DC Facebook headquarters, activists [the Real Facebook Oversight Board] lay body bags and call for Facebook to stop disinformation that leads to Covid deaths on Wednesday, July. 28, 2021 in Washington. (Eric Kayne/AP Images for All the Citizens Ltd.) (AP)

Joe Biden might want to consider re-backpedaling after backpedaling his accusation that social media companies [Facebook] are “killing people” by spreading vaccine conspiracies and bunk. A new study suggests that Facebook’s news consumers are inordinately unwilling to get the covid-19 vaccine.

Facebook fired back at President Biden’s comment earlier this month with a blog post and a study from Carnegie Mellon University’s Delphi Group. It reported that, of millions of Facebook users, 85% of U.S.-based users were vaccinated or planned to get vaccinated. “President Biden’s goal was for 70% of Americans to be vaccinated by July 4,” they sniffed. “Facebook is not the reason this goal was missed.” Biden later clarified that misinformation is killing people.

But the study didn’t account for people who consume news through Facebook, potentially exposing them to its massive disinformation mill and targeting them with the content that Facebook believes will get the most engagement. The new study of that user group nudges Facebook off its high horse.

Researchers from numerous universities, specializing in various public health and political science-related fields, surveyed 20,669 people from all 50 states and D.C., between June and July 2021. They found that 25% of people who only got news from Facebook in the previous 24 hours say they won’t get vaccinated, putting it above only Newsmax (41%) and slightly below Fox (23%).

Image for article titled Facebook News Consumers Are More Anti-Vaccine Than Fox News Viewers, Study Finds

An alarmingly high portion of people got their news (“news”) through Facebook. About a third (31%) had consumed news from Facebook over the past 24 hours, ranking Facebook as the second-largest news provider below CNN. Researchers didn’t define Facebook “news,” which could range from anything from user-generated content to Tucker Carlson to the New York Times.

Image for article titled Facebook News Consumers Are More Anti-Vaccine Than Fox News Viewers, Study Finds

As researcher David Lazer, political science and computer science professor at Northeastern University, pointed out to Gizmodo, Facebook’s numbers simply align with overall population data. “The 85% figure, depending on the threshold [the Delphi Group] used, roughly matches our numbers for the general population for being ‘potentially’ willing to get vaccinated,” he wrote. “Indeed, most surveys find about 15% of the population that is really hardcore that says they will never get the vaccine.”

Facebook and Delphi’s numbers (including people probably willing to get vaccinated) gel with the CDC’s report that nearly 70% of the U.S. adult population has received at least one dose of the vaccine and the Kaiser Family Foundation’s finding that 16% of U.S. residents don’t plan to get the vaccine unless forced to. Facebook’s estimate of 85% of users who got vaccinated or are willing to get it matches up.

Facebook could clean up the site, and activists and researchers have been telling it, for a year, about the culprits. And if it really wants to place the blame on users, it could stop algorithmically recommending the most “engaging” content, be it from Ben Shapiro or Aunt Charlene. Facebook will never be able to say it’s done everything it can to fight misinformation as long as it continues recommending content as a business practice. A March 2021 report by the Center for Countering Digital Hate found that 73% of vaccine disinformation originated from just twelve people. Today, the activist group Real Facebook Oversight backed up those findings with a report that over 83% of posts with the most engagement this quarter came from five disinformation spreaders.

That group also dropped a bunch of body bags at Facebook’s door this morning, pictured above. Facebook’s policy communications director Andy Stone tweeted that they’re out for “cheap stunts” and linked to the insubstantial blog post stating that 85% of U.S. Facebook users are vaccinated.

There’s no way to prove that people are dying specifically because of pieces of information they read on Facebook, but associating a primary vaccine disinformation source with death is not a performative exaggeration. As covid-19 case rates are doubling and tripling, especially in states with paltry vaccination rates like Louisiana and Mississippi and Alabama, we’re reading daily reports of sufferers who wished they’d gotten the vaccine on their deathbeds. Doctors are pleading with the public to reconsider.

A pastor told Dallas-Fort Worth’s Fox News affiliate that he regretted believing disinformation after a brush with death. A 27-year-old who suffered a severe case said he’d believed he didn’t need the vaccine because he was young and fit. One mother who nearly died told ClickOrlando.com that she let disinformation-spreaders influence her with government conspiracy theories. A grieving mother recounted her 28-year-old son’s dying words to the Washington Post: “This is not a hoax, this is real.”

Facebook has historically chosen to sweep criticism under the rug with broad statistics about disinformation it’s removed and its number of moderators and pledges to change and add labels, but none of that translates to meaningful responsibility as a leading news source.

So Facebook’s hands-off attitude has reached Executive Branch intervention time. Earlier this month, White House Press Secretary Jen Psaki told reporters that, fine, the Biden Administration will do the job. She said they’re tracking covid-19 misinformation on Facebook and are making a series of recommendations for the company, and days later, Facebook told Biden to quit “finger-pointing.”



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Samsung’s Odyssey Neo G9 Is the New King of Gaming Monitors

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Samsung Odyssey Neo G9 gaming monitor

Photo: Sam Rutherford

Samsung’s been making gaming monitors for years now, but execs in the company’s display division say last year’s Odyssey G9 was its first flagship gaming monitor. Now there’s a new Odyssey in town, and from what we’ve seen so far, it handily claims the gaming monitor crown.

The new Odyssey Neo G9 is the same size and resolution as its predecessor, but for the newest model, Samsung has switched to a Quantum Matrix panel with miniLEDs and Quantum HDR support. It’s similar to what you find in Samsung’s high-end TVs, but a first for gaming displays. After checking this thing out in person, the impact that new panel has is profound.

Samsung Odyssey Neo G9 gaming monitor

Unfortunately, Samsung says the Neo G9’s low input lag setting is only available when adapter sync is disabled.
Photo: Sam Rutherford

On the Neo G9, peak brightness now tops out at a dazzling 2,000 nits (up from 1,000 nits on last year’s model), with 2,048 dimming zones providing much better contrast while almost completely eliminating the distracting halos you often see on displays with older tech.

As before, pixel response remains blistering quick at just 1ms, while the ridiculously wide 32:9 5,210 x 1440 aspect ratio display gives you more screen real estate than you probably know what to do with—or at least that’s how I felt. The Neo G9’s 240Hz refresh rate has also stayed the same and remains quite impressive for a monitor this big, and it also includes support for variable refresh rates via AMD FreeSync Premium Pro and Nvidia G-Sync compatibility, with both DisplayPort 1.4 and HDMI 2.1 connections around back.

In person, the Neo G9’s extreme curvature still seems almost comical, until you actually sit down in front of it and realize that its 1000R bend means that the screen remains the same distance from your eyes regardless of where you’re looking. This means your eyes never have to refocus like they would on a traditionally flat display of the same size, which, along with built-in blue light filters, helps you avoid eyestrain or headaches during long gaming sessions.

But that’s not all. Along with a fancy new panel, Samsung is stepping up the Neo G9’s design by doubling down on that big light orb in back. The old G9 was limited to an assortment of preset patterns and light combos, but on the Neo G9, Samsung has included a new CoreSync feature, which can automatically analyze whatever content you’re looking at and then project similar colors onto the wall behind the monitor, adding a bit of built-in bias lighting.

Samsung’s test setup didn’t do the best job of showing off the Neo G9’s new bias lighting in person, but when everything comes to together, what you get is a gaming experience unlike anything else on the market. In games with native HDR support like Shadow of the Tomb Raider and Doom Eternal, the rich shadows and dynamic lighting are downright enchanting, while that huge 49-inch screen wraps around you like a cocoon. And even in games without full HDR like Cyberpunk 2077, the Neo G9’s saturated colors and reflections still looked fantastic. And even though I did a tiny bit of pixel peeping, I had a really hard time spotting fringing or chroma subsampling, which can sometimes appear on high refresh rate displays.

Image for article titled Samsung's Massive Odyssey Neo G9 Is the New King of Gaming Monitors

Photo: Sam Rutherford

Now here comes the bad news: With this much tech crammed inside, the Neo G9 commands an equally jaw-dropping price tag of $2,500—a full Grover Cleveland more than last year’s G9. So instead of idly wondering if this thing will fit on your desk (Samsung even makes an optional VESA mount for wall installations), it seems the G9 Neo may simply be fodder for big-time Twitch streamers who want to flex on their followers. But if you’ve got the funds and the space, the Neo G9 has just taken the crown as the most over-the-top gaming display money can buy.

The Samsung Odyssey Neo G9 will be available for pre-order starting July 29, with orders expected to begin shipping out sometime in August.

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ASK This Old House | Net Zero Community, Live Edge (S16 E26) FULL EPISODE



In Austin, Ross visits a community that plans to have all net zero energy housing; Richard demonstrates the uses of less common wrenches; Tom and Kevin build a console table using a maple slab with a live edge on it.

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Ross visited Whisper Valley, a community located just outside of Austin, Texas that is currently under construction. Every home will have an array of solar panels, spray foam insulation, and geothermal heating and cooling.

Assistance with this segment was provided by Bosch and Taurus Investment Holdings.

Richard demonstrated a variety of less-common wrenches that are all designed to work with the connections around faucets and toilets. For jobs in the basement or other more complicated plumbing jobs, other tools will be required.

The basin wrenches Richard demonstrated, both the standard version and the one with the light, are available at most home centers.

The interchangeable plastic tab/brass connection basin wrench Richard talked about is the EZ Change Faucet Tool, and the other wrench Richard showed is the 2-in-1 One Stop Plumber’s Wrench. Both of these are manufactured by Ridgid.

Tom and Kevin build a console table using a maple slab with a live edge on it. Tom recommends locating a local lumber yard or mill to find live edge slabs. A quick Internet search should help you identify the one closest to you. Give them a call, talk about the project you’d like to do, and see what types of wood they have. Tom and Kevin used a slab of maple from The Rustic Wood Shop.

For a more modern look, Tom ordered hairpin metal legs to attach to the bottom of the table. He used the 48″ I-Semble Hairpin Table Legs, available at Rockler Woodworking and Hardware.

To adhere the two boards together, Tom used wood glue, manufactured by Gorilla Glue.

To finish the slab, Tom applied a coat of amber shellac and then a coat of tung oil. These are both found at home centers and woodworking shops.

All the other tools Tom and Kevin used, including the hammers, chisels, reciprocating saw, sanders and clamps, can be found at home centers and woodworking shops.

Enjoying full-episodes of This Old House? Join This Old House INSIDER to stream every episode ever made of This Old House (over 1,000 hours), commercial-free. https://bit.ly/32CLaGe

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Products and Services from this episode

Adhesive to build a live edge slab table
Category: Materials, Design, Furnishings
Manufacturer
The Gorilla Glue Company
http://www.gorillaglue.com

EZ Change Faucet Tool & 2-in-1 One Stop Plumber’s Wrench
Category: Bathroom, Faucets & Fixtures, Kitchen, Plumbing, Tools
Manufacturer
RIDGID
http://www.ridgid.com

Maple slab to build a console table
Category: Design, Furnishings, Materials
Supplier
The Rustic Wood Shop
https://therusticwoodshop.space

Metal legs to build a live edge slab table
Category: Design, Furnishings, Materials
Manufacturer
Rockler Woodworking & Hardware
http://www.rockler.com

48” I-Semble Hairpin Table Legs

Visit to a Net Zero Neighborhood
Category: Appliances, Building Resources, HVAC, Electrical, Insulation, Side Trip
Side Trip
Whisper Valley
http://www.whispervalleyaustin.com
Expert assistance
Bosch
http://www.bosch.com
Taurus Investment Holdings
http://www.tiholdings.com

About Ask This Old House TV: From the makers of This Old House, America’s first and most trusted home improvement show, Ask This Old House answers the steady stream of home improvement questions asked by viewers across the United States. Covering topics from landscaping to electrical to HVAC and plumbing to painting and more. Ask This Old House features the experts from This Old House, including general contractor Tom Silva, plumbing and heating expert Richard Trethewey, landscape contractor Jenn Nawada, master carpenter Norm Abram, and host Kevin O’Connor. ASK This Old House helps you protect and preserve your greatest investment—your home.

Follow This Old House:
Facebook: http://bit.ly/ThisOldHouseFB
Twitter: http://bit.ly/ThisOldHouseTwitter
Pinterest: http://bit.ly/ThisOldHousePinterest
Instagram: http://bit.ly/ThisOldHouseIG

ASK This Old House | Net Zero Community, Live Edge (S16 E26) FULL EPISODE
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Using Virtual Events to Drive Awareness, Brand Loyalty and Revenue

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8 min read

Opinions expressed by Entrepreneur contributors are their own.


While in-person events have been mostly non-existent over the past year, the world is opening back up and eagerly looking for opportunities to connect in person again.

Even though people are most excited about this in-person aspect of the future following a year of lockdowns, there’s an even bigger opportunity that will go unnoticed by most entrepreneurs: leveraging virtual and hybrid events to increase awareness, brand loyalty and revenue. I personally see virtual and hybrid events beginning to play a role that brings the advantages of digital courses, video marketing and communities all into one powerhouse marketing channel. 

But in order to do that, you have to first understand how the industry has recently changed, how these changes create opportunities and then also how to leverage those opportunities to your advantage.

The pandemic transformed events

When the pandemic hit, the events industry was turned upside down. Both health concerns and legal restrictions made hosting an event of any size virtually impossible.

Companies that relied on events as a marketing channel scrambled to replace the leads and revenue that had suddenly evaporated, while companies that served the event industry and those whose business models were based on their own events were hit even harder. The industry as a whole faced a $30 billion loss, completely decimating countless businesses.

But adversity creates opportunity. 

Spencer Elliott and Patrick VanDusen saw these challenges and kicked their event streaming software company, ViewStub, into high gear to help others thrive through this unexpected crisis. 

“We always knew a virtual component would be incorporated into most events once organizers realized how much revenue they were missing out on by not offering the option. The silver lining that came out of the pandemic is entrepreneurs learned that by offering a virtual component to their events through a single platform, they could serve more of their target customers and make more money,” Elliott explains.

While lockdowns have been lifted and we’ve mostly returned to normal life, the event industry has been permanently transformed.

Related: The Future of Events Is Bright and Big

Adapting to today’s event industry

Events are a $77 billion industry, and it’s only going to continue growing — especially now that people realize virtual events are more than just a hyped-up webinar. 

The collaboration between Home Depot and country music artist Brad Paisley is a perfect example. At the height of the lockdown, Home Depot granted exclusive access to a concert by Brad Paisley for customers who purchased $50 or more in gift cards. The event, which ran on ViewStub’s platform, was a massive success on all fronts, resulting in more than 110,000 gift cards sold and over $6 million in revenue.

“What I found most exciting about this particular event is that it was all about creating a memorable experience,” ViewStub co-founder Patrick VanDusen says. “By focusing on that, not only did Home Depot generate a tremendous return on investment, but they also strengthened brand loyalty, which will have a compounding effect on all of their marketing efforts.” 

Data shows that while people may want to attend, they can’t always make it to an in-person event because of travel restrictions, prior commitments, costs and countless other reasons. One of the biggest lessons entrepreneurs and event planners alike have learned from this is that the ability to host a virtual or hybrid event leads to greater attendance and revenue. Therefore, giving attendees that option is not just a smart business decision, but it is also an essential option today. And with that virtual component, events can become both a viable revenue stream and a powerful marketing channel that gives you an advantage over competitors.

How to host an event that drives awareness, brand loyalty and revenue 

Offer an option for virtual attendance

The most important thing you can do is make sure you have a virtual component to any events that you host. There’s simply no excuse not to since a majority of the industrialized world has broadband internet, and the technology needed to enable virtual attendance is so simple and inexpensive today. We’ve already covered the fact that offering the option to attend virtually increases attendance, and as a result, revenue. 

Have a plan for promotion within your event

Whether your event is used to promote your business or the event itself is your business, you’ll need a plan to promote whatever you sell. I want to emphasize the importance of planning this ahead of time because doing it on the fly will almost always result in it coming off as sleazy and overly promotional to your attendees. The key is to promote when it’s relevant, preceded by a smooth and logical segue, and followed by a strong call to action.

Additionally, it’s critical that attendees can immediately buy your products and services online or schedule a consultation. You want them to take action when their emotions are at a high point. If they wait until after the event, they’re less likely to follow through.

Deliver massive value in your content

If you fail to deliver massive value from start to finish, virtual attendees will start tuning out or leaving because they’re sitting at home with every distraction possible at their fingertips. The key is to provide useful content presented in an engaging manner with high production quality.

The content part is relatively straightforward. You’ll be sharing knowledge that you’re an expert on. You’ll just need to break it down in a way that makes it informative, easy to understand and entertaining.

After a year of Zoom meetings, we all know that no one wants to stare endlessly at a speaker’s face or their slide deck. In order to keep people’s attention, you’ll need to ensure that your presentations are engaging and that you can switch between multiple cameras and the slide deck. This takes a lot of equipment, knowledge and experience, so I suggest working with a professional AV team to ensure it goes smoothly.

Make attendee engagement an integral part of your event

Providing a way for attendees to engage is essential to keeping their attention, and it also helps to nurture a sense of community, creating stronger loyalty to your brand. According to David Phelps of investment community Freedom Founders, this is essential not only for the success of your event but also for the success of your attendees.

“Engagement helps people process and retain the information they learn at your event, which gives them more value,” Phelps explains. “So after a presentation, it’s critical to organize smaller, structured breakout sessions. When attendees talk about the content amongst themselves, it becomes more personal and relevant to them. You have to remember that they’re trying to absorb a tremendous amount of new information, and this helps them do that so they can then implement your advice to achieve their goals.”

It’s especially important to include the virtual attendees in this, otherwise they will feel left out. Ideally, there should be both a video and text component here, and you should have someone from your team acting as a liaison between the in-person and virtual attendees. 

Ensure that your tech will support the event

While most businesses today have broadband, the upload speed on most plans is not sufficient to maintain the video stream. Your upload speed should be at least 100 Mbps — this is four to five times faster than what is provided in most base internet plans. 

It’s also smart to do a few test runs leading up to your event to make sure that your hardware, software and internet connection all work properly and can support your needs.

Related: Why Virtual Conferences May Be Here to Stay

Virtual events can be your new secret marketing weapon 

There’s no denying that putting a virtual event together can be a lot of work, but it’s worth it because when you’re armed with the right tools and knowledge, your event can become a powerful tool.

We are still in the early days of using virtual events as a marketing channel, and that’s exactly why you need to start now. As we’ve seen with literally every other new channel, early adopters will always reap the greatest benefits.

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Essential Software Tools To Keep Your Podcasts Organized

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Management tools are key for staying organized and not becoming overwhelmed by all of your brilliant podcast ideas.

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Entrepreneurs need to stay organized. Your podcast also needs to be organized. Thankfully, many software options can make life easier for business owners who have a podcast. These tools have you covered whether you want to use a show notes app or online storage service.

One great way for entrepreneurs to organize their upcoming podcast episodes is to create an outline or framework. The best outline tools for podcasts make it easy to manage ideas and consolidate them into an overarching framework for the show. Dynalist is an outlining tool that organizes your thoughts and tasks in simple lists, with powerful features that are easy to use. Their free plan contains unlimited items and documents. Your podcast needs, especially if you are doing live podcasts, are an excellent online storage solution. Online storage is essential for sharing audio files with a podcast editor, sharing notes with a co-host, episode artwork, and more. Google Drive, Dropbox and One Drive all offer good solutions. 

Curation is essential

“Your job is to collect good ideas. The more good ideas you collect, the more you can choose from to be influenced by.” ― Austin Kleon, Steal Like an Artist: 10 Things Nobody Told You About Being Creative

Podcast curation is essential for your show to stay organized and not be overwhelmed with an abundance of podcast ideas. Take the best ideas and digitally hoard them. Pocket captures content from any publication, page, or app with one click. It then appears across all devices to read at home, work, or anywhere else. Pinterest probably does not need an introduction. It is a popular social network where people look for inspiration and ideas or blog posts on topics related to their interests. Here are some tips from Pinterest to promote your podcast. 

Related: If You’re Podcasting, You Need to Know Audio Production

Managing projects and show notes

Entrepreneurs can keep their podcasts organized with the help of a project management app. Popular options include Asana and Trello, but here are a few other options that may be better tailored to suit your needs when it comes to podcast organization. SmartTask is a practical choice because it provides an online calendar feature and aggregates all the podcasters’ tasks in one view.  ClickUp is another project management software designed for teams. Podcasters use this to assign tasks and dependencies and the simplicity of handling all their projects, both big and small. Airtable is a spreadsheet-like database that helps you organize and visualize data. Airtable is helpful for podcasters because it provides data input, access to store files, and categorizes different podcast episode tracks or themes. It is also great for surveys.   

One of the most important aspects to consider when podcasting is managing your show notes. Beyond using Google Docs, Simplenote, and Evernote, which are popular options in this space, there are some other apps that you may not be familiar with yet. Notion is a great option for writing show notes because it allows you to save and organize your notes in a single location. You can also insert graphs, images, audio files, or other documents from any device and easily collaborate with people on the same document simultaneously. Conversion.ai is excellent for creating outlines and generating show notes content. All you have to do is type in the text that goes into your show notes, and Curation.ai will help automatically generate meaningful information, like links, images, a table of contents for each episode, and an overview or summary for each episode. Scrivener is primarily a writer’s tool, but it can also benefit show notes. The project files are organized into chapters or scenes, and it allows you to keep your research, outlines, drafts, and references all in one place. It is ideal for authors or writers that also happen to have a podcast.  

Related: How to Promote Your New Podcast: 10 Effective Strategies to Try

Get great listener information through polls and surveys

Businessmen and women can use polls for fun and games or to gather information about their listeners. You can use them in live broadcasts to ask questions that have been pre-selected by you (or even the audience) or as a way of gauging attitudes towards various topics. Typeform is an online form builder with features such as data visualization and conditional branching logic, so it’s easier than ever to collect customer feedback on specific subjects—whether they’re technical problems, usability issues, or best practices. Google Forms is a free product that can get feedback, collect information on different subjects or organize your tasks for each project. Survey Monkey is one of the most popular free online survey tools, ideal for survey lengths of up to 500 responses. Rephonic has released a free podcast reach tool that estimates how many listeners listen to a particular topic. Brands and Sponsors use it to retrieve data and contacts needed to pitch podcasts at scale and turn listeners into customers. Consider using Streak to track the opening of your emails. Entrepreneurs can use this tool to verify if prospective guests have opened their email requests to have them on the show (Note: this only works for Gmail).

Create episode artwork to catch attention

Recording podcasts requires focus and organization. Standout thumbnails for your show in listing platforms such as Apple Podcasts and Spotify can catch the attention of new listeners. Unsplash offers high-quality, royalty-free images for your show.  BeFunky is an online photo editing tool that can organize your photos into compelling images suitable for your show. Canva is popular among podcasters and offers free templates to create posters, promote artwork, and represent various formats.  

Entrepreneurs have many options for organizing their podcast-related tasks, including software and online platforms. It can be time-consuming to manage your tasks if you are working on several projects concurrently. Hopefully, this information will help you stay organized and keep track of all the different pieces needed to complete the podcast puzzle. 

Related: The 7-Step Process to Launching Your Podcast for Free

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